BY: World Liberty TV Gift & Housewares Review Team

NY NOW has announced a new strategic collaboration with tabletop and houseware brands located at 41 Madison Avenue, home of the leading trade group representing the dinnerware, flatware, glassware, hotelware, lighting, luxury gift, and housewares industries.

The new collaboration is launching with a special installation next week at the NY NOW 2025 Summer Market B2B tradeshow taking place August 3-5, 2025, at NYC’s Javits Center.

This latest news comes in addition to the event’s current and long running partnerships with other key brands and association groups such as Fair Trade, the Museum Store Association, the Gift and Home Trade Association, Oprah Daily, the NellyRodi Trend Agency, and many others.

While NY NOW has always had a long running relationship and history of collaboration with brands at 41 Madison, we are excited to take that connection a step further by partnering with select tabletop and housewares brands in a special showcase installation.” said Matthew Mathiasen, Show Director of NY NOW.

“This initiative not only celebrates the strength and creativity of the New York gift and home community but also represents an important step toward deepening this partnership with The Tabletop Association for future shows. We look forward to much more that will be happening in the coming months with this new partnership, so stay tuned.”

Oprah Daily creates their “Editor’s Choice” each season at NY NOW, selecting products from NY NOW brands to be displayed on-site for current collections.

Forecasting and expert strategic consulting agency for creative industries, NellyRodi, provides future season trend reports in connection with brands that submit products to be displayed in the NY NOW Trend Gallery to match macro trends of the upcoming season.

Education and advocacy partners that help exhibiting brands promote and grow their businesses include the Fair Trade Federation, Museum Store Association, Greeting Card Association, Gift & Home Trade Association, Accessories Council, and the International Furnishings and Design Association.

Community program partners include Gift for Life and World Central Kitchen. This year the Gift for Life / NY NOW AIDS Walk Team has already raised funds for local HIV/AIDS service organizations in New York City and continues to do so.

At next week’s event, NY NOW will amplify its partnership with Gift for Life by promoting awareness and fundraising for World Central Kitchen to provide hot, nutritious meals to communities impacted by crisis and conflict worldwide.

“Our industry and community partnerships are vitally important in helping NY NOW not only be the go-to destination for making wholesale supply connections across the home, gift and accessories segments, but also deepening relationships that continue 365 days a year outside of our twice-per-year event schedules,” added Mathiasen. “Collectively, our valued partners have helped us create much more than a trade show.

NY NOW truly is a diverse, collaborative, and thriving community and marketplace. In doing so we are providing the connections that are helping to foster mutual success among suppliers and retailers, while at the same time supporting worthy causes both locally and globally.”

We also had the pleasure of meeting many new vendors with never seen products making their Worldwide debut at the NY NOW Show 2025. Support them by going to their websites, buying, refer them to your Business friends and clients who might be interested in their products.

BEZALEL Gentleman’s Jewellery: To redefine the way men express their individuality through handcrafted, one-of-a-kind rings, symbolizing strength, style, and authenticity. We envision a world where every man can wear a ring that tells a unique story and reflects his distinctive essence.”

All our rings are individually hand crafted with great care and passion. We use a wide variety of ethically sourced natural product as well as synthetic and engineered products for our inlays.

We have developed an innovative way to craft inlay rings with an inlay of a solid piece of material that do not have a joint. This allows us to make a great quality product.

You can choose from our range of very durable premium stainless steel cores, our exquisite silver cores or our top of the range 9ct gold ring cores. To buy or learn more about BEZALEL Gentleman’s Jewelry, Click here.

Link Original Makers:  We enhance aesthetics for your daily life. From person to person, mind to body, self to the world. Our mission is to unite these connections and provide color through senses. Aromatic fragrances that invoke memories, nature’s ingredients that nourish mind and body, and products that reflect the values of an equilibrium life. Like a great tree that spreading its roots afar, or veins delivering water to every leaf. We offer daily essentials that connect you warmth of the past, the present, and the future. LINC ORIGINAL MAKERS NEW YORK, has opened a flagship store in Brooklyn NY, Great Body Washes, Perfumes, body washes and so much more. I went to gala earlier tonight and the I put on LINC Original  Perfume and I had my friends asking what kind of perfume are you wearing I told them it’s a Japanese perfume, they was very impressed and asked me where they can get a bottle, I gave them the Brooklyn address and website. I see this perfume being very liked here in the USA.To purchase or learn more about LINC ORIGINAL MAKERS NEW YORK, Click here.

PROOF Wallets:  The PROOF Wallet incorporates fine top grain leather and aerospace metals into a sleek, ultra-functional minimalist design. It allows carrying up to 25 cards safely and securely with built in RFID Blocking internal materials. We’ve topped it off with a snug cash strap on the back and an intuitive pull strap on the front for easy card access. I am using the Wallet, it is one of the best wallets I have had, its small fits cards, and cash. Very easy to carry and put in your pocket. Highly recommended product. To purchase or learn more about retail opportunities, click here.

SEIKO Instruments U.S.A, INC: SEIKO Has some of the best wall clocks one can hang on their walls, I saw the following Clocks and was very impressed by them, Seiko Kao wall clock is inspired by the Seiko Diver watch.  With its high visibility blue dial and easy on the eyes 3D silver colored numeral indicators, this wall clock is sure to please all who view it.  The quiet sweep second hand continuously glides around the clock, eliminating annoying ticking sounds.  Perfect for any space requiring absolute quiet.

The Seiko Mai Modern Seiko Alarm Clock is inspired by a Seiko watch design. This unassuming beep alarm clock is fun and sporty. Just like your Seiko watch, this clock features a front rotating bezel. The quiet sweep second hand continuously glides around the clock, eliminating annoying ticking sounds.

Seiko’s Melodies in Motion Clocks are enchanting and magical. This clock, Winter Angels Melodies In Motion, brings musical motifs to life. On the hour, the dial opens to reveal a turning decorative rotating pendulum and plays one of twelve of the finest quality sound melodies or Westminster chimes. It has a marble white case with shiny golden accents, twenty colorful sparkling LED lights with a light sensor, a demonstration button, and volume control. This clock is enclosed in glass and has an off/on switch.

To Purchase and learn more about SEIKO Instruments U.S.A, INC Clocks click here

Also see many more companies, like Old River Store, SAGE Collection, Inalme company, Delavignes Gourmet Specialty Food & Gifts, Tenute Fraccia and many more in our World Liberty TV, Gift Channels by Clicking here.

About NY NOW: Powered by Emerald Expositions, NY NOW is the leading gift, home, and accessories wholesale trade show in New York City, where brands, buyers, and designers come twice per year to make the game-changing connections that supercharge their businesses. NY NOW and online wholesale marketplace partner, Bulletin, connects 5,000+ independent brands with 50,000+ U.S. and international buyers from independent stores, museums, department stores, bookstores, galleries, general gift shop, art & entertainment venues and many more.

With three core sections across 35+ product categories, NY NOW encompasses home décor and tableware, gifts, accessories, jewelry, and so much more.

Attendees can explore an extensive range of offerings, from stationery, eclectic gifts, and trending home décor to aromatherapy and fragrance, lifestyle accessories, skincare, wellness, and fine jewelry.

The show embraces the unrivaled thrill of in-person connection and endless discovery, alongside NY NOW Online, the integrated wholesale platform, making ordering a breeze for thousands of buyers in attendance. It’s a true hybrid wholesale experience.

 About Emerald: Emerald Holding, Inc. is the largest U.S.-based B2B event organizer, empowering businesses year-round by expanding meaningful connections, developing influential content, and delivering powerful commerce-driven solutions.

As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald also delivers dynamic solutions across leading industries through its robust content and e-commerce marketplace.

Emerald is a trusted partner for its thousands of customers, predominantly small and medium-sized businesses, playing a pivotal role in driving ongoing commerce through streamlined buying, selling, and networking opportunities. Powered by an experienced team, Emerald is fostering impactful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year.

It was a well-attended show throughout the three days, vendors and exhibitors and buyers coming from all over the world. See more about NY NOW Summer 2025, in our World Liberty TV, Gift channels by clicking here.