BY: Liliana Rocio, Senior Beauty Editor for World Liberty TV

Questex’s Beauty and Wellness Show New York: The One-Stop Destination for Beauty, Spa and Wellness Professionals Arrives at the Javits Center March 8-10, 2026.

Experience the future of beauty, spa and wellness first-hand when Questex’s Beauty and Wellness Show New York takes over the Javits Center, March 8-10, 2026. The fusion of two legendary industry brands .

The International Beauty Show (IBS) and International Esthetics, Cosmetics & Spa Conference (IECSC) – will provide a 360-degree ecosystem for professionals, bringing together hair stylists, colorists, barbers, estheticians, and spa owners for three days of world-class education, expo filled with top-tier brands and community.

“The 2026 be+Well New York Show is designed to be an unparalleled powerhouse of inspiration and commerce,” said Elizabeth Fanetti Trevorrow, Partnership & Event Director at Questex’s Wellness Group.

“By uniting two iconic brands, we are providing our community with a more holistic view of the industry, where hair artistry meets advanced skincare and wellness. Our goal is to empower professionals with the tools and knowledge they need to thrive in an ever-evolving market.”Top-Tier Brands and Specialized Neighborhoods.

The 2026 show floor introduces a new layout of specialized “Neighborhoods” to streamline the shopping and discovery experience. Attendees can explore 600+ high-profile brands across various sectors, including:

Hair & Salon Essentials: Featuring industry leaders like Dyson Inc., ULTA Beauty, CHI by Farouk Systems, L3VEL3, Hattori Hanzo Shears, K18 Hair, Pureo, Rolda Cosmetics, GiGi, Parlux, Cree and more!.

Spa & Wellness: Showcasing product lines and equipment for the esthetician and spa pro including: Circadia, Cosgram, Eminence Organic Skin Care, Face Reality, Farmhouse Fresh, Sorella, Hydrafacial, LightStim, Repechage, Dermalogica, Skin Script, Lira Clinical, Zemits, and more!

Nails, Cosmetics, Brows & Lashes: Including Ardell, ALEX Cosmetics, LashBox LA, Bernadette Thompson, LeChat Nail Care Products, PLA, TAD Beauty, VOESH New York, and more!

Tech & Retail Zones: From the latest in the world of nutrition and tech to top apparel, accessories and gifts for your salon, these two areas cannot be missed.

What’s New for You Zone: Dedicated areas for first-time exhibitors and the latest technological advancements in beauty and wellness.

Must-See Experiences: Glam + Glow Stage Sponsored by Dyson, where the biggest names in beauty take the spotlight to demo pro techniques. PBA’s Leslie Roste will be on hand Monday, March 9 to discuss the cosmetology and esthetics licensure compacts – what you need to know.

Be+Well Lounge is the spot on the show floor for creating long lasting show photo memories and ‘Community Conversations’, curated talks at 12:00pm and 2:00pm on Monday and Tuesday of the show.

Wellness Den Sponsored by HigherDose, is the place to unwind and take a break from the expo floor.

Nail & Makeup Competitions Powered by Global Talent Beauty Cup, these live show floor competitions spotlight precision, creativity, and world-class artistry categories from Salon Gel and Gel Tips to Men’s Manicure and Stiletto Nails.

Barber Competitions Sponsored by L3VEL3, watch the industry’s most skilled barbers compete live in high-stakes rounds showcasing precision cutting, creative styling, and pure mastery.

In-Booth Experiences The education and live experiences continue with the industry’s favorite beauty brands offering meet & greets, demos and more at The Salon at ULTA Beauty, CHI, LeChat and Hattori Hanzo Shears.

Top Industry Talent: The Show provides the chance to learn from the experts who’ve spent decades refining their expertise and discover techniques, insights, and trade secrets that will transform how you approach your work.

The CHILAVA AIR Glam Special Edition Volcanic Lava Multi Styler: If you’re a salon owner or stylist, you know the importance of having the right tools to create magic with your clients’ hair. You’ve got an eye for trends, hands that know their way around any type of hair, and a passion for delivering head-turning styles every time. But even the best artists need their signature tools, and that’s where the CHI LAVA AirGlam Multi Styler comes in—a versatile, all-in-one powerhouse that’s about to revolutionize your styling routine.

Time is money in the salon, and the Air Glam is built for speed without sacrificing results. Its quick heat-up time and powerful airflow help you get your clients styled and out the door faster—without compromising on the quality they expect from you. Whether you’re working through a full book of appointments or squeezing in last-minute clients, this tool helps you work efficiently while delivering stunning results.

Plus, the intuitive design and lightweight feel of the CHI LAVA AirGlam reduce strain during long styling sessions, making it easy for you to create those polished looks—comfortably.

CHI LAVA Pro Turbo Volcanic Lava Hair Dryer: Experience the sleek and powerful CHI LAVA PRO Turbo Hair Dryer, designed to revolutionize your styling experience with cutting-edge technology and luxurious comfort.

1500W of high drying power and strong air pressure

Durable 1000H BLDC motor for long-lasting performance

Over 50 million negative ions for frizz-free, static-free results

Temperature settings: 250°F | 190°F | 140°F

Speed settings for customized styling

20-second automatic cleaning function with LED warning after 30 hours of cumulative use

Removable magnetic end cover for easy manual cleaning

Full memory function for enhanced convenience

Cool shot button and cool air setting for finishing touches

Lightweight design, weighing less than a pound*

Quiet operation, emitting less than 75 dB

11 ft. power cord

To learn or purchase the above products alongside many more, click here to visit website.

ST2200 PRO IONIC HAIR DRYER: The ST2200 “All Amp up ” Dryer works to make hair looking softer, silkier, and smoother than ever before, while providing the healthiest, fastest, and longest-lasting styling results. Crushed tourmaline jewels are infused into the dryers components, developing an electrical charge when heated, producing far-infrared heat that helps the hair dry at a 60% faster rate. Th negative ions cause the larger water molecules to break down into smaller droplets, allowing more water to be absorbed and retained in the hair.Moisture and natural oils are gently sealed into the hair for a conditioned, smoothing effect, thus permitting light to be reflected off a smooth surface making the hair appear shinier.

Product Features: Two speeds and heat settings, Turbo powered Tourmaline/Ionic plate, Cold shot, and 12 month warranty.

ST Zion Hot Styler: Zion Hot Styler – Easily creates straight, wavy or curl styles.

Perfect for all hair types.Adjustable temperature up to 450 degrees.Can be used on damp hair.

Easy to use and ideal for travel.Designed to straighten or curl hair effortlessly. Dual voltage for worldwide use.-Heating teeth penetrate hair shaft without damaging hair.-Nano Ceramic heater keeps iron for constant heat.-Emits negative ions to moisturize and hydrate hair leaving it silky and smooth in minutes.-9 foot swivel cord,-Dual Voltage,-On/Off Variable temperature control. 30 Second Rapid Heat up and 60 minute auto shut off.

To learn more and purchase Smart Tech Products with a purchase click here for more information.

Flex Power Hair Dryer by Holla Hair Tools: Built for travelers, stylists, and anyone who refuses to compromise, this dryer features a powerful 110,000 RPM motor that delivers fast, efficient airflow all, with a lightweight feel at just 11.7oz that won’t fatigue your wrist.

With dual voltage (110–240V), it’s ready for worldwide use, and its foldable design makes it compact enough to slip into any bag without sacrificing performance.

Choose from 3 speed settings, 3 heat modes, and a cool shot to customize every blowout for any hair type, wherever you are.

The Flex Power Hair Dryer is the perfect blend of portability, power, and professional-level control, because great hair shouldn’t stay home.

Luxe Wave Curling Iron by Holla Hair: designed specifically for pro hairstylists who demand speed, precision, and effortless results. With an extended barrel, ultra-lightweight body, and a silky-smooth ceramic coating, this tool makes every curl flow with ease.

Ceramic coat for extra sleekness, Dual VoltageACN100-240V, Max temperature 120-230 c, lightweight, and 3 meter 360 swivel cord.

To learn or purchase from Holla Hair Tools click here for more information.

Zemits Sonosilk Ultrasonic Skin Scrubber: The Zemits SonoSilk ultrasonic skin scrubber is the newest generation of skin exfoliation and product infusion. This professional wireless device offers 4 synergetic treatments in one.

Zemits SonoSilk performs the following 4 treatments:    Extract, Exfoliate, Infuse and Rejuvenate.

To learn more about Zemits Sonosilk Ultrasonic Skin Scrubber and there many more products, click here for more information.

Power Plate Pulse Vibration Massage Device: The new Power Plate Pulse is our most powerful vibration massage gun yet. The improved Pulse handheld massager now bests the competition on every measure: It has an industry leading six vibration intensity levels, a longer-lasting 6-hour battery life from a single charge, is the quietest among leading brands and is 20% lighter than its predecessor. The Pulse massage gun also includes 6 massage head attachments to optimize blood circulation and muscle recovery. Each feature has been thoughtfully designed to ensure users are getting the best-in-class experience.

Another significant feature of the new Pulse percussion massager is the addition of the new antimicrobial coating, which helps stop the spread of everyday germs and bacteria.

With 6 unique head attachments you can hit every major muscle group or myofascial release. Use the small ball  for feet, calves, shoulders, traps, and upper back pain relief. The large ball attachment targets the lower body, quads, and glutes. The small flat attachment is ideal for deep tissue muscle relief in the biceps and triceps. Using the large flat attachment improves muscle health in the chest and pectoral muscles and the fork and thumb attachments are perfect for forearm muscle tension release.

Very popular for travel and a lifesaver for nights sleep or long days of traveling in the car. Device needs to be in carry-on luggage when travelling by air.

To learn more about and purchase Power Plate Pulse Vibration Massage Device, click here for more information.

Our Health, Beauty , and wellness team tried the above products, they are very good, they all are very economically priced vs the competitors, they do what that they say.

Do go to the above respected companies websites for more information, to purchase or maybe you can refer them to a company or a friend you can benefit from.

About Beauty and Wellness Show New York: Beauty and Wellness Show New York is the new umbrella brand bringing together legendary industry events and media serving hair, skin, and body professionals in the beauty, spa, and wellness industry.

Beauty and Wellness Media and Events includes the Beauty and Wellness Show (the new home of The International Beauty Show and International Esthetics, Cosmetics, and Spa Conference), American Salon, American Spa, Spatec, and Sibec, including the former Club Industry events — to create the beauty and wellness industry’s largest event and media platform.

About QUESTEX: Questex fuels exceptional business connections—where every buyer and seller interaction matters. Through live events enriched with data insights and active year-round digital communities, we deliver measurable results. It happens here.

We also had the pleasure of seeing and meeting many vendors debuting the products for the first time at be+well beauty and wellness show-2026. Below support them by purchasing their products for your Salon, barbershop or your Spa & wellness retreats.

See More about be+well beauty and wellness show-2026, in our World Liberty TV, Health, Wellness and Beauty Channels by Clicking here.