By: Steve Webner Staff Writer for World Liberty TV
Interbrand, the leading brand consultancy teamed up with nonprofit, D&AD (Design and Art Direction) to put together an event around Creative Bravery.
The event was held on the 52nd Floor of SAP America at 10 Hudson Yards and 100 people attended from brands like MasterCard, BNY Mellon, The Rubin Museum; to Vice Media, AdWeek, Colgate-Palmolive, NYSE, HSBC, Tribeca Film Festival; Thomson Reuters, Spotify, and more.
The discussion was led by Interbrand and D&AD, and continued with discussions from businesses that are embracing creative bravery through sustainability, diversity and societal good as part of their brands purpose, unpacked through stories and impactful work.
The agenda consisted of brand and business leaders speaking to how they are navigating through industry disruptors, the political climate, technological changes, increased scrutiny and the impact of globalization.
These businesses and brands spoke to how they are doing well by doing good. Brands like SAP Ariba, MINI USA, PAC, WeWork, charity: water, and more are spoke to how they are playing an outsized role in shaping and influencing our society, our culture and our environment.
Agenda was as follows below: 4:00 – 4:25 Arrival, Coffee + Step & Repeat 4:25 – 4:30 Welcome: Daniel Binns, MD New York & Toronto, Interbrand , 4:30-5:00 Doing well, by doing good: Tim Lindsay, CEO, D&AD , 5:00 – 5:15 MINI is #DrivingHope Lee Nadler, Lead Urban Growth & Transformation, MINI USA, 5:15 – 5:45 Panel: Creative Bravery, Moderator: Lindsay Rittenhouse, AdWeek, James Downham, Founder and CEO, Packaging Consortium (PAC), April Crichlow, Head of Global Customer Marketing, SAP Ariba, Deborah Alden, Director, Culture OS Deployment, WeWork, 5:45 – 6:00 Fireside chat: Creativity as a Force of Good, Leland Maschmeyer, Chief Creative Officer, Chobani, Andy Payne, Global Chief Creative Officer, Interbrand, 6:00– 6:30 Networking break wine / hors d’oeuvres, 6:30 – 7:15 Reinventing Charity, Scott Harrison, CEO charity: water, 7:15– 7:30 Closing: The Good, the Brave, and the Useful, Andy Payne, Global Chief Creative Officer, Interbrand 7:30-8:00 Networking reception, wine / hors d’oeuvres.
About Interbrand: At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. We do both, through a combination of strategy, creativity, and technology that helps drive growth for our clients’ brands and businesses. With a network of 21 offices in 17 countries, Interbrand is a global brand consultancy, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel. Interbrand is part of the Omnicom Group Inc. (NYSE:OMC) network of agencies.