By: Gloria Smith, Associate Editor for World Liberty TV
Federico in the 1970s at age 12 apprenticed to one of his family’s nine prestigious Italian salons. At 19, one of Milan’s Most recognized stylists. Hair designer to internationally renowned designers, Armani, Valentino and Trussardi.
Passionate in his quest to build the family’s business, which today encompasses 28 salons and 100 salon ,Franchises across Italy. In the 1980s America discovers Federico as the Artistic Director of the prestigious Bergdorf Goodman Salon
In New York City. Cutting and styling the hair of the rich and famous including the ultra-fashionable Fendi and Gucci Families and Hollywood celebrities.
Established his commercial talent at Revlon corporate photography Sessions. Collaborated on international fashion shows with Oscar de la Renta.
In the 1990s relentless in his pursuit of styling excellence. The acknowledged leader in hair styling, cutting, Perms and color. One of the elite Master Designers for the Conair Corporation’s Professional Salon Division.
.Traveling nationwide to instruct all salon personnel about the latest cutting and styling techniques. Balancing a hectic schedule of styling hair for corporate photo sessions, while integrating his exuberant Personality and incredible energy into highly successful Conair product informertials. As always, faithful To his first love, the Salon.
Today the Federico salon caters to the world’s most discriminating clientele. Women from all over the world Pass through his doors to be attended to by the Master,himself, or one of his stylists.
Stylist to the Stars, Federico is called to the sets of some of Hollywood’s most important films. Discovers “Hollywood Backstage,”
A revolutionary hair care system that unlocks the power of hair’s greatest ally—Panthenol (Pro Vitamin B5). Becomes the exclusive Manhattan salon to use and sell this system.
Always the leader, Federico develops the finest clip-on custom-made human hair extensions. These are Completely undetectable and perfectly matched to your own hair’s color and texture.
These, of course, Can be removed at will and are perfect for someone who wants a temporary new look. For something more Permanent, there are bonded hair extensions which last months. Actors and actresses, dancers and television Personalities as well as certain members of royalty and society are devoted customers.
“Tomorrow,” according to Federico, “is only the beginning of my long goal to establish exclusive Federico Salons and franchises nationwide. This will be my way to improve the quality, integrity and credibility of the Salon business.”
24-hour Hair and Beauty Service Salon Direct There is a new 24-hour beauty service in town. The brainchild of Federico, a Manhattan hairdresser.
The service, “Federico Salon Direct,” works with hotel concierges to send beauticians any hour of The day or night to a visitor’s room in any hotel in the city.
The way it works is there is a card in every hotel room listing the rates for all services from leg waxing To massage and hair coloring (price by consultation).
The visitor tells the concierge what service is required and, given three hours’ notice, a beautician appears. Masseurs, manicurists, makeup Artists and hairdressers are available.
The city that never sleeps now has beauticians who never sleep!
Our World Liberty TV, Health and Beauty team was on hand at the Federico Salon, we each had the following treatments done, Liliana our Senior editor, had her hair colored by the master his self, Federico, who within a couple of hours did coloring, cleaning, ironing and changing the whole look of the hair, once the hair was done, Liliana went onto say, this is the best hair coloring, she has ever had done.
Next of our team member was Al Caplan, Who had a manicure and a pedicure, where he had his feet cleaned and done, he too was very impressed with the beautician did on him.
I myself had a haircut, by a wonderful lady named kit, who has worked for Federico for many years, she took time cutting my hair, asking me each step of the way, what else I like to have done to my hair, she was very patient, highly professional, after cutting my hair she trimmed my eyebrows, trimmed hair out of my ears, and then when all that was done, she shampooed my hair cleaned it and dried it fully, I look like a new person, thank you, kit for giving me the great look.
In conclusion, Federico is a highly professional, expert in the field of beauty and we see why. His staff is very polite accommodating and go an extra mile to help you, and of course they offer you coffee, cappuccino and array of drinks as a bonus and prices are very reasonable.
We highly recommend, Federico Salon to many of our readers, next time you are in the city, do stop by at Federico Salon, and tell him that the World Liberty TV, Team sent you. We like to thank Federico’s Publicist Miriam Silverberg , for her kind invite. For more information about Federico Salon, click here.