The International Beauty Show New York, presented by American Salon magazine, and wholly owned by Questex Media Group, was a resounding success and drew almost 63,000 passionate and energetic beauty pros looking to advance their skills, see the latest and greatest in beauty and to mingle with some of the top talent in the industry. IBS New York, once again, proved that the beauty industry is vibrant and strong.
IBS New York took place at the Jacob Javits Center in New York City and a myriad of the best in hair care, nail care, tools, furniture, apparel and business technology were represented among the almost 500 exhibiting companies showcasing the newest and hottest looks and trends.
“We are thrilled with the turnout, energy and overall vibe experienced at IBS New York this year,” says Liza Wylie, vice president, events for the Questex Media Beauty and Spa group. “Our strong attendance led to record sales for the exhibitors and we were thrilled to welcome back such influential companies like Redken 5th Avenue and Farouk Systems to the show. Resign for our 2015 show was our strongest yet, for IBS and the International Esthetics, Cosmetics & Spa Conference (IECSC). We are proud to produce events in one of the greatest cities in the world.”
The thousands of beauty professionals in attendance spent hours shopping and learning from the companies on the exhibit floor. “The energy on the floor of IBS is really something special. With so much talent concentrated in New York City, the caliber of names on the Main Stage is quite impressive and the education is unparalleled. We always come away with great exposure for the essie brand. We wouldn’t miss it,” remarked Gerald Densk, General Manager of the essie professional division.
Tom Mazy, Director of Sales for Agadir International had this to say, “Sensational show; it exceeded our expectations! We sold out of our new Agadir Styling Curl Crème and had to restock our line twice.”
The importance of reaching the IBS attendee was best stated by Stacy Kilfoy, Sr. Director of marketing for Brazilian Blowout. “Our appearance at the IBS show gave us the opportunity to educate, as well as, excite both new and certified stylists about Brazilian Blowout and how it changes hair and changes lives.” Kilfoy continued, “As a manufacturer, inperson engagement is invaluable in building relationships with salon professionals and IBS is a great environment to foster this connectivity.”
Lisa Marie Garcia, VP Shows and Education for Farouk Systems remarked, “The attendance was amazing this year. I saw more stylists than ever before asking for education and seeking what is new and trending in the hair world!”