Los Angeles-based, The Loyal Subjects (TLS) is a prominent creator of high-quality collectibles, action figures (BST AXN line), and plush toys, established in 2009.

Known for “Action Vinyls” and nostalgic reboots, TLS has recently secured major licenses, including a 2026 master toy partnership for Angry Birds, a 2026 Palworld line, and 2025 revivals of M.A.S.K., Jem and the Holograms, and Strawberry Shortcake.

Connecting amazing moments from your ambitious play adventures through our dynamic, imaginative, and high quality toys.

Only the best products, the best experiences, all to create memories for a lifetime.

The Loyal Subjects (TLS), founded in 2009 by Jonathan Cathey and based in Los Angeles, is a premier designer, manufacturer, and distributor of high-quality, licensed collectibles and toys.

Known for their detailed Action Vinyls, the company holds licenses for major brands like Hasbro, Nickelodeon, and WWE, with a growing focus on nostalgia-driven products and action figures.

Key Licenses & Partnerships: Collaborates with Hasbro (M.A.S.K., Jem and the Holograms, My Pet Monster), Rovio (Angry Birds), Palworld, and others.

Retail Presence: Products are found in over 12,000 doors worldwide. In 2023, they launched a dedicated “TLS Toy” division to expand from niche collectibles into broader, affordable children’s products.

The company is recognized for blending art, nostalgia, and high-quality detail, often targeting both dedicated collectors and the “kidult” market.

See more about The Loyal Subjects Los Angeles Toy Co Showcase in NYC-2026, in our World Liberty TV, Games and Toy Channels by clicking here.