The Eastern Produce Council and PRODUCE BUSINESS magazine present an exciting world-class event for the industry. The four-day event includes networking opportunities, a one-day trade show of over 400 companies, retail “thought-leader” breakfast panel hosted by Perishable Pundit Jim Prevor, educational micro-sessions and tours of the region’s vibrant industry, including local retailers, wholesalers, foodservice distributors, urban farms and unique eateries.

The program also includes an outreach to students and faculty at regional universities as well as distinguished culinary schools, plus the “Connect with Fresh” media immersion, luncheon and show tour involving influential bloggers, consumer editors and those working with all forms of social media.

I have covered the New York Produce Show, from day one since it made its debut approxemently 13 years ago. I met Jim Prevor , Founder of the New York Produce Show. As I attended my first show and as I engaged in conversation with Jim, I asked him many questions about produce around the world. He would take time and answer my questions, this was unusually done between breaks, at cocktail hour, at the media luncheon. Jim was always on the move. Moderating a panel, introducing the next speaker.

I remember one time, Jim had to get up and speak about a topic, about produce from South America, because one of the speakers was not able to attend. So Jim took the Bull by the Horn and tackled the topic his self. He spoke so elegantly, with facts, and had everyone’s attention while he spoke, during the Q&A, he answered each question with ease.

I asked Jim, during luncheon, after the panel, how were you able to do that. He went on to tell me that his family was involved in the Produce Business for many years, in the Hunters Point Market in the Bronx, when he got out of college he got involved in the family business and was given a position as an international sales person. Selling Produce to the World. He went on to say he travelled all over the world, met some of the most brilliant minds in this profession, he went on to say, he made notes and remembered so many things in his mind.

Hence forward I developed a great friendship with Jim, for many years he would enjoy all my articles and videos which I would send him to view. He would reply many times thanking me for the coverage. He had me attend almost every event and opened doors for me by introducing me to many great people in the industry.

As I hold my tears back, while writing this next sentence. Jim Prevor passed away on November 7^th 2022, at age 61. A breakfast tribute took place to honor his legacy with a video tribute, his business partner for over Thirty years Ken Whitacre, Publisher of Produce Business, had tears rolling down his eyes as he saw the tribute on video.

Let me just say this, Jim was a walking genius who was vastly knowledgeable, had such a wonderful personality. Down to earth person you can ever know. I am proud to call him a friend, he will be deeply missed and never forgotten. Thank you Jim for your wisdom, friendship to me over the 13 years I have known you, Rest in Peace. We will eventually all join you. All I ask you is having a table of Fruits and produce ready to welcome us, so we can continue our conversations forever, dear friend.

The New York Produce Show 2022, broke every record, with attendance doubling on the show floor, I have not seen so many people in attendance, over the years I have attended. I plan on attending and showcasing Jim’s organization for many years to come.

See Many videos and blogs of Jim Prevor in our World Liberty TV, Food Channels by Clicking here.

See New York Produce Show 2022, in our World Liberty TV, Food Channels and Blogs by clicking here.