The Big Toy Book was developed by a team of moms and toy experts who know just how frustrating it can be to search online, bouncing from site to site, looking for that perfect toy or gift. Our goal is to inform influential consumers on all there is to know about toys, whether you are looking for the latest products, information on where to purchase, or the hottest trends of the year, we’ve got you covered!
Known for our extravagant toy events, The Big Toy Book puts bloggers in touch with the top toy companies, while giving consumers a first look at all the toy industry has to offer our little ones. From Sweet Suite, to Baby Palooza, to the HoliDAY of Play, our toy parties allow bloggers and press to get hands-on with the coolest toys while making important business connections.
Additionally, our social shop allows us to provide consumers with basic product info on thousands of toys, and then they get to share with their friends, comment on what they like, and make purchasing decisions with easy click-through links. Our expert commentaries also keep consumers on top of all the toy trends affecting our kids today.
Laurie Schacht, The Toy Insider Mom, Founder of The Big Toy Book & Blogger Bash
As a young girl with golden ringlets, Laurie loved playing with her Barbies, a love she was able to share with her three daughters and seven nieces, though they are much more into Liv and Lalaloopsy these days.
While that little girl has grown up (ringlets still intact) her love of toys and play has only deepened. It’s not unusual to find Laurie racing her Lazer Stunt Chaser around the office, singing into her Paper Jamz Pro mic (she says she doesn’t have to just sing in the shower these days), or playing a game of Bop It XT with her own kids.
In addition to her involvement with TheBigToyBook.com, Laurie Schacht is President of Adventure Publishing, the leading publisher serving the toy and licensing industries with titles that include The Toy Book®, The Toy Report, The Licensing Book®, and The Licensing Report. With more than 20 years experience in the toy industry, Laurie has serviced manufacturers, retailers, licensors, inventors and others reporting on industry news, announcing new products and staying ahead of the trends in the business.
Laurie is also the co-Publisher of The Toy Insider, an annual comprehensive consumer guide to the hottest toys for the holiday season, which will appear this year in the November issue of Woman’s Day. This guide is meant to take the stress out of holiday shopping for parents, grandparents, and anyone purchasing gifts for kids.
Through all of her work, Laurie strives to keep toy insiders up-to-date on all toy and licensing industry breaking news, while also keeping parents in the know about the hottest toys and best deals on the market.
Laurie has been quoted in major media outlets such as USA Today, The Wall Street Journal, and Yahoo! Finance, and has been a guest on national morning shows, including The Today Show, CBS News’ The Early Show, FOX & Friends and ABC World News NOW. Most recently, Laurie is also an active contributor to a wide number of parenting blogs such as Working Mother and Café Mom.
World Liberty TV, Games and Toy Review Team was on hand to interview Mrs Laurie Schacht, The Toy Insider Mom, Founder of The Big Toy Book & Blogger Bash, she what she had to say , and also see The Best 2014 Toys being showcased by many vendors at the event.