By: Lidia Evita, Staff Writer for World Liberty TV

Advertising Week New York 2025 – October 6-9, 2025 – The Premier Marketing Event in the World Returns to New York.

We’re back in Manhattan this fall for Advertising Week New York 2025 — and it’s bigger, bolder and more connected than ever.

Advertising Week New York 2025 took place at THE PENN DISTRICT. The venue’s address is 100 W. 33rd St.

AI was the headline of Advertising Week 2025, but not for the reasons most expected. Many conversations focused on AI generation, not AI evaluation. That’s where the opportunity now lies.

Most creative teams still test campaigns after launch. But with AI-driven creative analytics, evaluation happens continuously. Machine learning tools now analyze performance data in real time, identifying shifts in tone, pacing, and emotional response while a campaign is still running.

Creators are the cultural heartbeat of modern marketing. They build communities, influence trends, and bring brands into cultural conversations that paid media alone can’t reach.

Yet, despite their influence, most brands treat creator data as an isolated stream. Engagement insights from high-performing creator content rarely flow back into brand creative strategy.

That’s starting to change. The smartest marketers are analyzing creator performance data, tone, structure, pacing, and audience reactions, to inform their own brand messaging and creative rhythm.

When done well, creator data becomes a cultural signal system, not just a media report. Every creator campaign becomes a live experiment in audience response.

Connected TV (CTV) and addressable media took center stage this year. Premium video inventory is evolving into something measurable, adaptive, and personalized.

Advertisers can now flex creative in real time based on audience, context, or even viewing environment. That flexibility changes how performance is defined.

Traditional metrics like view ability or completion rate no longer capture the full story. Creative analytics must now adapt to dynamic ad environments, where visuals, calls to action, or messages can shift mid-fli after hundreds of sessions, one truth stood out: creative analytics is now the engine connecting art, data, and audience understanding.

Marketers can no longer rely on intuition alone. Creative intelligence, the ability to measure emotion, context, and cultural fit, has become a strategic advantage.

Brands that lead in this new landscape share three behaviors: They build creative that reflects real culture. They use analytics to test ideas before launch. They adapt creative in response to live data, not just results.

Some of the panels with elite speakers included: The Power of Purpose: How Advertising is the Ultimate Tool for Doing Good, Panelists included: Juju Chang, Co-Anchor Nightline, Rita Ferro, President, Global Advertising Disney, Ross Martin, and Co-Founder & President Known Marlo Thomas, Actress; National Outreach Director, St. Jude Children’s Research Hospital.

Podcasting’s Role In A Multichannel Buy. Tom Webster, Partner Sounds Profitable. This was a very interesting conversation centered on Podcasting’s Role in a Multichannel Buy.

AW Playmaker Awards, a bold new celebration spotlighting the innovators redefining the intersection of sports, culture, brands, and technology.

Created in partnership with Fanatics Advertising and hosted at the iconic New York Stock Exchange (NYSE), the Playmaker Awards extend the momentum of Advertising Week’s New Sports Economy programming track.

With additional support from Basis, the evening will bring together athletes, creators, and marketers to honor their combined influence in shaping fandom, fueling business growth, and driving cultural change.

“While athletes, creators, and marketers have long been recognized individually, this award is the first of its kind to celebrate their collective power,” said an Advertising Week spokesperson. “From breakthrough brand campaigns and creator-led storytelling to game-changing applications of technology, the Playmaker Awards spotlight the ideas rewriting the rules of engagement in real time.”

The Future is Female Awards are the anchor of Advertising Week’s globally celebrated Future is Female Program recognizing outstanding, trailblazing women and allies in our industry. After debuting in New York in 2019, the awards are entering their sixth year at AWEurope, eighth year at AWNewYork, and entering our third at AWLATAM. Previous editions have also taken place at AWAfrica, AWAsia, and AWAPAC.

Honorees are selected based on a combination of proven achievements, demonstrated ability to effect organizational change, commitment to external impact, ability to mentor others, and professional endorsements. We believe that leadership comes in many forms, so our criteria is about demonstrating it at any level.

FQ Lounge™ @ Advertising Week: the place where business happens, leaders converge, connections ignite, and bold ideas rise. We’re bringing together the most creative minds and conscious leaders who are rewriting the rules, challenging the status quo, and changing the equation for everyone.

Where there’s a woman, there’s a way. And when we come together, we create the way forward.  Some dynamic speakers also spoke at FQ Lounge™ @ Advertising Week, which included: Breaking Barriers:

Turning Obstacles into Opportunities, which included the following speakers and panelists, Brenda Salce-Garcia, VP Customer Success, AdRoll, Leela Srinivasan, CEO, Parity, Jill Gregory, Chief Operating Officer, TWG Motorsports and the panel was moderated by Joanne Bradford, Advisor, The Female Quotient.

Shelley Zalis—CEO, Founder, and “Chief Troublemaker” of The Female Quotient—is a trailblazing entrepreneur, three-time movement maker, and global advocate for creating a workplace for everyone. She is redefining the rules of leadership and driving systemic change.

At The Female Quotient, Zalis built the largest global community of women in business, uniting more than 6 million women across 30 industries in more than 100 countries.

The organization is renowned for its signature FQ Lounge™, spaces found at industry conferences sparking conversations and collective action to close the gap.

Thousands of people, in attendance from all over the world in attendance at Advertising Week New York (AWNewYork) -2025. It was a great experience meeting many pioneers in this field and learning from them.

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