By: Steve Webner Staff Writer for World Liberty TV

Advertising Week New York is back for its 19th edition this October 16-19, this time at THE PENN DISTRICT, located at 100 W. 33rd St., bringing together the brightest minds in marketing, advertising, media and tech.

With an immersive and interactive program, attendees can expect to learn from industry leaders, discover new trends and network with professionals from around the world — all woven with our trademark sprinkling of culture, entertainment and surprise across The Week.

From inspiring keynotes to insightful panels, the event will unite us to experience the latest ideas and innovations, wrestle with the biggest issues shaking and shaping our industry, find inspiration and connect with new and old colleagues.

Join us as we celebrate content themes that span the industry, dive into some of the most successful case studies from leading brands, engage in some of today’s most noteworthy trends and learn how to take your business to the next level.

We are thrilled to announce that Advertising Week New York, the premier gathering of the brightest minds in the advertising, marketing, tech and media industries, will return this year for its 19th edition with a new venue that will set the stage for unparalleled creativity, innovation and inspiration!

Nestled in the heart of the city that never sleeps, Advertising Week New York will take place at 100 W. 33rd Street, located in the prestigious PENN DISTRICT, right in the heart of Midtown Manhattan.

Located steps away from some of New York’s greatest destinations, such as Madison Square Garden, Moynihan Train Hall, Herald Square, Macy’s and PENN 1, PENN 2, THE PENN DISTRICT and its professional and social gathering spaces are thoughtfully designed to host experiences that elevate and exemplify both the industry community and the future of work.

Advertising Week New York is renowned for attracting the most brilliant minds and industry leaders, and this year will be no exception. Prepare to be inspired by captivating keynote speakers, thought-provoking panel discussions, interactive workshops and special events you can find only at Advertising Week.

From seasoned veterans to rising stars, Advertising Week New York is the ultimate platform to exchange ideas, gain insights and establish lasting partnerships. So, mark your calendars and prepare for an unforgettable week of inspiration and innovation.

The Advertising Week New York 2023, included many well-known speakers which included: Entrepreneur and pop culture icon Paris Hilton and media veteran Bruce Gersh who hosted a fireside chat, highlighting innovative ways they are engaging with brands across content, community and commerce with their next-gen media company, 11:11 Media.

The discussion will feature key examples of 11:11 Media’s record-breaking, award-winning campaigns that have catapulted brands into the center of the cultural zeitgeist.

Inside the Dreamhouse: A Look at Barbie’s Transformation from Doll to Cultural Phenomenon. As the original female empowerment brand, Barbie’s purpose has been to unlock the limitless potential in girls since her inception in 1959 — but her almost 65-year journey to the big screen has been storied and full of twists and turns.

It has taken extreme focus and hard work to evolve and modernize Mattel’s iconic brand to ready it for the launch of Barbie the Movie.

TIME Correspondent Eliana Dockterman will speak with Mattel’s Chief Brand Officer Lisa McKnight and discuss what it took to make Barbie a true reflection of the world kids sees around them, how — through Barbie the Movie and countless brand partnerships — Barbie became the summer’s global sensation and what’s next.

Each year, Advertising Week celebrates brands who are driving conversation and capturing consumers’ hearts and minds in fun and interesting ways.

This year, we are inviting some of our favorite brand mascots (Smokey the Bear, Chester the Cheetah, The Jolly Green Giant and MORE) to join our opening ceremony for a fun moment to start the week.

There were some panels we enjoyed, like: Culture Forward: Decoding What Drives Gen Z , moderated by Pamela Brown, Head of Talent Partnerships and Influence Marketing for Target and Aoki Lee Simmons Model, Writer and Activist, Culture never stands still.

And young generations, namely Gen Z, are driving many of the changes we are seeing across culture. Their approach to the world and themselves is massively different from previous generations. In this session, gain insight into what influences Gen Z’s lifestyle and purchase decisions, and implications for how brands can best create experiences that authentically connect with Gen Z.

There was a VIP Lounge, where many leading vendors were showcasing their product and services, which included Tic Tok, Netflix Plaza and many more leading companies, guests enjoyed coffee, snacks, and beverages while they networked and met many of the brands exhibiting.

The Penn District, was a great place to do an event on this magnitude, which was the former Manhattan Mall, The Event spaces were very easy to get to and there was a lot of room to walk and meet different vending brands.

Thousands of people were in attendance, from all over the world learning, networking and hearing new ideas and concepts in the Advertising industry.

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