Advertising Week New York is back for its 19th edition this October 16-19, this time at THE PENN DISTRICT, located at 100 W. 33rd St., bringing together the brightest minds in marketing, advertising, media and tech.
With an immersive and interactive program, attendees can expect to learn from industry leaders, discover new trends and network with professionals from around the world — all woven with our trademark sprinkling of culture, entertainment and surprise across The Week.
From inspiring keynotes to insightful panels, the event will unite us to experience the latest ideas and innovations, wrestle with the biggest issues shaking and shaping our industry, find inspiration and connect with new and old colleagues.
Join us as we celebrate content themes that span the industry, dive into some of the most successful case studies from leading brands, engage in some of today’s most noteworthy trends and learn how to take your business to the next level.
We are thrilled to announce that Advertising Week New York, the premier gathering of the brightest minds in the advertising, marketing, tech and media industries, will return this year for its 19th edition with a new venue that will set the stage for unparalleled creativity, innovation and inspiration!
Nestled in the heart of the city that never sleeps, Advertising Week New York will take place at 100 W. 33rd Street, located in the prestigious PENN DISTRICT, right in the heart of Midtown Manhattan.
Located steps away from some of New York’s greatest destinations, such as Madison Square Garden, Moynihan Train Hall, Herald Square, Macy’s and PENN 1, PENN 2, THE PENN DISTRICT and its professional and social gathering spaces are thoughtfully designed to host experiences that elevate and exemplify both the industry community and the future of work.
The Advertising Week New York 2023, included many well-known speakers which included: Entrepreneur and pop culture icon Paris Hilton and media veteran Bruce Gersh who hosted a fireside chat, highlighting innovative ways they are engaging with brands across content, community and commerce with their next-gen media company, 11:11 Media.
The discussion will feature key examples of 11:11 Media’s record-breaking, award-winning campaigns that have catapulted brands into the center of the cultural zeitgeist.
Inside the Dreamhouse: A Look at Barbie’s Transformation from Doll to Cultural Phenomenon. As the original female empowerment brand, Barbie’s purpose has been to unlock the limitless potential in girls since her inception in 1959 — but her almost 65-year journey to the big screen has been storied and full of twists and turns.
It has taken extreme focus and hard work to evolve and modernize Mattel’s iconic brand to ready it for the launch of Barbie the Movie.
TIME Correspondent Eliana Dockterman will speak with Mattel’s Chief Brand Officer Lisa McKnight and discuss what it took to make Barbie a true reflection of the world kids sees around them, how — through Barbie the Movie and countless brand partnerships — Barbie became the summer’s global sensation and what’s next.
There was a VIP Lounge, where many leading vendors were showcasing their product and services, which included Tic Tok, Netflix Plaza and many more leading companies, guests enjoyed coffee, snacks, and beverages while they networked and met many of the brands exhibiting.
The Penn District, was a great place to do an event on this magnitude, which was the former Manhattan Mall, The Event spaces were very easy to get to and there was a lot of room to walk and meet different vending brands.
Thousands of people were in attendance, from all over the world learning, networking and hearing new ideas and concepts in the Advertising industry.
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Barbie and CFDA partnered up during New York Fashion Week to inspire girls of all ages. CFDA’s own CEO, Steve Kolb stop by the Meatpacking District in New York City, where the lounge event was being held to take pictures and talk about the reason behind the collaboration between the toy company, Matel Barbie and CFDA, founded by Eleanor Lambert.
CEO Steve Kolb manages the CFDA’s membership, trade association activities, and longstanding philanthropic initiatives such as Fashion Targets Breast Cancer, which raises public awareness and funds for breast cancer research in the U.S and internationally. Kolb works directly with President Diane von Furstenberg and the Board of Directors, which composed of America’s foremost designers, such as Vera Wang, Ralph Lauren, and new additions Ashley Olsen, Prabal Gurung, and Deborah Lloyd.
One of Kolb’s largest contributions to American fashion has been his leadership role in cultivating the next wave of emerging American fashion talent through programs such as the CFDA/Vogue Fashion Fund and the CFDA Fashion Incubator. In addition, under Kolb’s guidance, the annual CFDA Fashion Awards has become the preeminent spotlight on American fashion, even being called the Oscars of Fashion.
Kolb’s previous background was also in the non-profit sector, but focused on raising funds for HIV and AIDS and cancer. He began his career at the American Cancer Society in New Jersey. While working as the Deputy Director at the Design Industries Foundation Fighting AIDS DIFFA he managed a network of chapter affiliates and raised millions of dollars through events like Dining by Design and caused related marketing programs like the Gift of Hope.
The Council of Fashion Designers of America, Inc. (CFDA) is a not-for-profit trade association whose membership consists of more than 400 of America’s foremost womenswear, menswear, jewelry and accessory designers.
The CFDA foundation, Inc. is a separate not-for-profit organization, which was created to raise funds for charity and industry activities.
World Liberty TV fashion team had the pleasure of interviewing CEO Steve Kolb at the Barbie VIP Lounge Event.
Eleven selected designers from the Americas showcased their collections created using Epson’s state-of-the-art direct-to-garment and digital dye-sublimation printing. To commemorate the return of this showcase of designers coming together for fashion, this year’s theme for the presentation was “Harmony and Peace Through Fashion.”
Designers included: Chloe Trujillo from Los Angeles, Calif., Cristina Ruales from Brooklyn, N.Y., Fabrizzio Berrocal from Costa Rica, GM by Gustavo Moscoso from Ecuador, Kaleidoscopic by María de Lourdes Ramírez and Isabel Navarro Landa from Mexico, LENERD by Felipe Santamaría Luque from Colombia, Matías Hernán from Chile, Ossira by Agostina Orlandi and Ludmila Osikovsky from Argentina, Pionier by Janet Ríos and Carmen Artica from Peru, Santika by Danny Santiago from Miami, Fla., Tigresse by Fabio Yukio from Brazil
Digital dye-sublimation and direct-to-garment technologies, a relatively new trend in the textile industry, allow designers to alter textile designs, make color selections with the click of a mouse, and hone in on the fine details of their creations. Epson’s SureColor® F-Series printers give fashion and textile designers alike an accessible means to bring their ideas and inspiration to life, with the signature quality that distinguishes the Epson brand. The SureColor F-Series printers are high-speed, low-cost solutions that produce sharp, vivid images and offer an abundance of rich colors, intense blacks, and smooth gradations onto fabric.
Following Guests were in attendance: Abby Elliott, Arden Wohl, Barbie Ferreira, Chloe Norgaard, Harley Viera-Newton, Langley Fox, Selita Ebanks with music by Chelsea Leyland and Pamela Katz.
