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At the Barbie and CFDA’s Lounge Event, World Liberty TV fashion team had the opportunity to speak and got to know more about the American designer, Tess Giberson – in her words.
Ms. Giberson was at the event, with the accompany of her daughter, to help showcase the merging of technology and fashion, by creating and showcasing her one of kind piece to be displayed and to experience the new Barbie product designed to unlock girls’ imagination and express themselves through fashion.
Tess Giberson was born in a small town in New Hampshire. Her parents both artists raised their family with an emphasis on traditional craftsmanship and creativity. In 1996, Giberson moved to New York and began her career working at Calvin Klein as a sweater designer for the Men’s Collection. After two years she left and freelanced for several companies until she was ready to launch her own collection. The Tess Giberson collection began in 2001 and the following season she received one the first Ecco Domani Fashion awards.
Advertising Week New York is back for its 19th edition this October 16-19, this time at THE PENN DISTRICT, located at 100 W. 33rd St., bringing together the brightest minds in marketing, advertising, media and tech.
With an immersive and interactive program, attendees can expect to learn from industry leaders, discover new trends and network with professionals from around the world — all woven with our trademark sprinkling of culture, entertainment and surprise across The Week.
From inspiring keynotes to insightful panels, the event will unite us to experience the latest ideas and innovations, wrestle with the biggest issues shaking and shaping our industry, find inspiration and connect with new and old colleagues.
Join us as we celebrate content themes that span the industry, dive into some of the most successful case studies from leading brands, engage in some of today’s most noteworthy trends and learn how to take your business to the next level.
We are thrilled to announce that Advertising Week New York, the premier gathering of the brightest minds in the advertising, marketing, tech and media industries, will return this year for its 19th edition with a new venue that will set the stage for unparalleled creativity, innovation and inspiration!
Nestled in the heart of the city that never sleeps, Advertising Week New York will take place at 100 W. 33rd Street, located in the prestigious PENN DISTRICT, right in the heart of Midtown Manhattan.
Located steps away from some of New York’s greatest destinations, such as Madison Square Garden, Moynihan Train Hall, Herald Square, Macy’s and PENN 1, PENN 2, THE PENN DISTRICT and its professional and social gathering spaces are thoughtfully designed to host experiences that elevate and exemplify both the industry community and the future of work.
The Advertising Week New York 2023, included many well-known speakers which included: Entrepreneur and pop culture icon Paris Hilton and media veteran Bruce Gersh who hosted a fireside chat, highlighting innovative ways they are engaging with brands across content, community and commerce with their next-gen media company, 11:11 Media.
The discussion will feature key examples of 11:11 Media’s record-breaking, award-winning campaigns that have catapulted brands into the center of the cultural zeitgeist.
Inside the Dreamhouse: A Look at Barbie’s Transformation from Doll to Cultural Phenomenon. As the original female empowerment brand, Barbie’s purpose has been to unlock the limitless potential in girls since her inception in 1959 — but her almost 65-year journey to the big screen has been storied and full of twists and turns.
It has taken extreme focus and hard work to evolve and modernize Mattel’s iconic brand to ready it for the launch of Barbie the Movie.
TIME Correspondent Eliana Dockterman will speak with Mattel’s Chief Brand Officer Lisa McKnight and discuss what it took to make Barbie a true reflection of the world kids sees around them, how — through Barbie the Movie and countless brand partnerships — Barbie became the summer’s global sensation and what’s next.
There was a VIP Lounge, where many leading vendors were showcasing their product and services, which included Tic Tok, Netflix Plaza and many more leading companies, guests enjoyed coffee, snacks, and beverages while they networked and met many of the brands exhibiting.
The Penn District, was a great place to do an event on this magnitude, which was the former Manhattan Mall, The Event spaces were very easy to get to and there was a lot of room to walk and meet different vending brands.
Thousands of people were in attendance, from all over the world learning, networking and hearing new ideas and concepts in the Advertising industry.
Eleven selected designers from the Americas showcased their collections created using Epson’s state-of-the-art direct-to-garment and digital dye-sublimation printing. To commemorate the return of this showcase of designers coming together for fashion, this year’s theme for the presentation was “Harmony and Peace Through Fashion.”
Designers included: Chloe Trujillo from Los Angeles, Calif., Cristina Ruales from Brooklyn, N.Y., Fabrizzio Berrocal from Costa Rica, GM by Gustavo Moscoso from Ecuador, Kaleidoscopic by María de Lourdes Ramírez and Isabel Navarro Landa from Mexico, LENERD by Felipe Santamaría Luque from Colombia, Matías Hernán from Chile, Ossira by Agostina Orlandi and Ludmila Osikovsky from Argentina, Pionier by Janet Ríos and Carmen Artica from Peru, Santika by Danny Santiago from Miami, Fla., Tigresse by Fabio Yukio from Brazil
Digital dye-sublimation and direct-to-garment technologies, a relatively new trend in the textile industry, allow designers to alter textile designs, make color selections with the click of a mouse, and hone in on the fine details of their creations. Epson’s SureColor® F-Series printers give fashion and textile designers alike an accessible means to bring their ideas and inspiration to life, with the signature quality that distinguishes the Epson brand. The SureColor F-Series printers are high-speed, low-cost solutions that produce sharp, vivid images and offer an abundance of rich colors, intense blacks, and smooth gradations onto fabric.
Following Guests were in attendance: Abby Elliott, Arden Wohl, Barbie Ferreira, Chloe Norgaard, Harley Viera-Newton, Langley Fox, Selita Ebanks with music by Chelsea Leyland and Pamela Katz.
The Big Toy Book was developed by a team of moms and toy experts who know just how frustrating it can be to search online, bouncing from site to site, looking for that perfect toy or gift. Our goal is to inform influential consumers on all there is to know about toys, whether you are looking for the latest products, information on where to purchase, or the hottest trends of the year, we’ve got you covered!
Known for our extravagant toy events, The Big Toy Book puts bloggers in touch with the top toy companies, while giving consumers a first look at all the toy industry has to offer our little ones. From Sweet Suite, to Baby Palooza, to the HoliDAY of Play, our toy parties allow bloggers and press to get hands-on with the coolest toys while making important business connections.
Additionally, our social shop allows us to provide consumers with basic product info on thousands of toys, and then they get to share with their friends, comment on what they like, and make purchasing decisions with easy click-through links. Our expert commentaries also keep consumers on top of all the toy trends affecting our kids today.
Laurie Schacht, The Toy Insider Mom, Founder of The Big Toy Book & Blogger Bash
As a young girl with golden ringlets, Laurie loved playing with her Barbies, a love she was able to share with her three daughters and seven nieces, though they are much more into Liv and Lalaloopsy these days.
While that little girl has grown up (ringlets still intact) her love of toys and play has only deepened. It’s not unusual to find Laurie racing her Lazer Stunt Chaser around the office, singing into her Paper Jamz Pro mic (she says she doesn’t have to just sing in the shower these days), or playing a game of Bop It XT with her own kids.
In addition to her involvement with TheBigToyBook.com, Laurie Schacht is President of Adventure Publishing, the leading publisher serving the toy and licensing industries with titles that include The Toy Book®, The Toy Report, The Licensing Book®, and The Licensing Report. With more than 20 years experience in the toy industry, Laurie has serviced manufacturers, retailers, licensors, inventors and others reporting on industry news, announcing new products and staying ahead of the trends in the business.
Laurie is also the co-Publisher of The Toy Insider, an annual comprehensive consumer guide to the hottest toys for the holiday season, which will appear this year in the November issue of Woman’s Day. This guide is meant to take the stress out of holiday shopping for parents, grandparents, and anyone purchasing gifts for kids.
Through all of her work, Laurie strives to keep toy insiders up-to-date on all toy and licensing industry breaking news, while also keeping parents in the know about the hottest toys and best deals on the market.
Laurie has been quoted in major media outlets such as USA Today, The Wall Street Journal, and Yahoo! Finance, and has been a guest on national morning shows, including The Today Show, CBS News’ The Early Show, FOX & Friends and ABC World News NOW. Most recently, Laurie is also an active contributor to a wide number of parenting blogs such as Working Mother and Café Mom.
World Liberty TV, Games and Toy Review Team was on hand to interview Mrs Laurie Schacht, The Toy Insider Mom, Founder of The Big Toy Book & Blogger Bash, she what she had to say , and also see The Best 2014 Toys being showcased by many vendors at the event.
Barbie and CFDA partnered up during New York Fashion Week to inspire girls of all ages. CFDA’s own CEO, Steve Kolb stop by the Meatpacking District in New York City, where the lounge event was being held to take pictures and talk about the reason behind the collaboration between the toy company, Matel Barbie and CFDA, founded by Eleanor Lambert.
CEO Steve Kolb manages the CFDA’s membership, trade association activities, and longstanding philanthropic initiatives such as Fashion Targets Breast Cancer, which raises public awareness and funds for breast cancer research in the U.S and internationally. Kolb works directly with President Diane von Furstenberg and the Board of Directors, which composed of America’s foremost designers, such as Vera Wang, Ralph Lauren, and new additions Ashley Olsen, Prabal Gurung, and Deborah Lloyd.
One of Kolb’s largest contributions to American fashion has been his leadership role in cultivating the next wave of emerging American fashion talent through programs such as the CFDA/Vogue Fashion Fund and the CFDA Fashion Incubator. In addition, under Kolb’s guidance, the annual CFDA Fashion Awards has become the preeminent spotlight on American fashion, even being called the Oscars of Fashion.
Kolb’s previous background was also in the non-profit sector, but focused on raising funds for HIV and AIDS and cancer. He began his career at the American Cancer Society in New Jersey. While working as the Deputy Director at the Design Industries Foundation Fighting AIDS DIFFA he managed a network of chapter affiliates and raised millions of dollars through events like Dining by Design and caused related marketing programs like the Gift of Hope.
The Council of Fashion Designers of America, Inc. (CFDA) is a not-for-profit trade association whose membership consists of more than 400 of America’s foremost womenswear, menswear, jewelry and accessory designers.
The CFDA foundation, Inc. is a separate not-for-profit organization, which was created to raise funds for charity and industry activities.
World Liberty TV fashion team had the pleasure of interviewing CEO Steve Kolb at the Barbie VIP Lounge Event.
Hasbro Inc. is an American multinational toy and board game company. It is one of the largest toy makers in the world. The corporate headquarters is located in Pawtucket, Rhode Island. The majority of its products are manufactured in East Asia.
Having previously sold toys under the Hasbro trade name, the company shortened its name to Hasbro Industries in 1968 and sold a minor stake in the corporation to the public.
In the mid-1980s, Hasbro moved past Mattel to become the world’s largest toy company. Hasbro then moved to outsell Mattel’s Barbie in the fashion doll market with the 1986 introduction of Jem, a record producer/rock musician dual identity fashion doll. Initially posting strong sales, Jem plummeted and was withdrawn from the market in 1987. Hasbro followed up in 1988 with Maxie, a Barbie-sized blonde doll, so Barbie clothing and accessories would fit. Maxie lasted until 1990.
Hasbro was named by Fortune magazine as one of the top 100 companies to work for in 2013, citing that the “company enhanced its vacation policy by giving new employees three weeks off in their first year instead of having to wait five years.
World Liberty TV, Gaming and Toy Review team was on hand at the Hasbro Toy Showroom Presentations ,See some of the New Products they are launching in 2014.