Rolls -Royce Motor Cars debuts Ghost Series II to North America. Ghost Series II delivers the latest industry-leading technology from Rolls-Royce clad in a subtle re-design. It exudes the timeless yet cool, modern luxury that the car’s customers, the Captains of Industry, entrepreneurs and successful business men and women who are the wealth and job creators in our economies, demand. The launch of Ghost Series II consolidates Ghost’s position as the most popular car in the $250,000+ class, and as a cornerstone of Rolls-Royce’s continuing success.
On unveiling Ghost Series II to a packed hall in New York’s Jacob Javits Center, President of Rolls-Royce Motor Cars North America, Eric C. Shepherd, said, “The Rolls-Royce Ghost Series II is the ultimate entrepreneur’s business tool. Following the worldwide success of its predecessor, I am confident that this re-designed and updated Rolls-Royce will continue to attract increasing numbers of new customers to the marque, in particular business leaders seeking an oasis of calm in a chaotic business world.”
In the last few years, Rolls-Royce has had great success in appealing to a larger North American consumer segment, specifically female and younger customers, through the introduction of new models such as the first Ghost model in 2009 and Wraith in 2013.
The focus is to build an exquisite product that is unrivalled in craftsmanship, attention to detail, timeless appeal and features bespoke elements of the highest quality that American consumers demand – the Bespoke business was the strongest it has ever been in the US in 2013.
The United States remains one of the most significant individual markets for Rolls-Royce, with a handful of markets experiencing remarkable growth. In February 2013, the company announced Rolls-Royce Motor Cars of Dallas, TX as its North American Dealer of the Year for 2013 for its sales, service and customer satisfaction.
Ghost Series II – design evolved
Protecting the popularity of Ghost’s iconic design while delivering the latest Rolls-Royce technology to its exacting customers, the subtle re-design of Ghost Series II begins from the front.
