Ever made someone do a double take? You will now. The new 2015 Camry styling is impossible to ignore, with bold, aggressive hood lines and a striking new front grille. From now on, people won’t just be talking about all that technology, safety and quality engineering. They’ll be too busy asking “Who was that?”
Starting with the exterior…
The front end is all about attitude … with a new bumper cover and a prominent grille…
Brighter, best-in-class LED low and high-beam headlights feature sleek housings.
We gave it a new hood … paired with a more prominent character line that spans from its muscular fender flares …across its new doors and rear quarter panel … and into a freshly styled trunk … giving it a clear sense of motion.
New tail lamps sweep into the freshly tapered bumper cover.
And the wider track gives the car a more athletic stance and confident curb appeal.
Throughout the redesigned interior …
We used soft-touch materials for a more refined look and feel…
French stitching, satin chrome, and metallic black trim …dress up our premium models.
Customers will recognize the … seats, door panel and steering wheel have been improved.
And we gave it a new center stack with simplified and intuitive controls.
We also added top-flight electronics …
A 4.2-inch multi-information display… conveniently located in the meter cluster … helps keep the driver’s attention on the road.
Working with JBL … we custom-tuned the audio system for superior sound …
Audio screens up to 7-inches display the latest and greatest Entune system.
And the Camry even offers a segment-first wireless charging system for your phone.
To improve NVH and make this the quietest Camry ever ..we added almost 30% more carpet insulation …while moving the side mirrors out further away from the cabin to reduce wind-noise.
Camry has never skimped on safety … so we’re offering advanced safety features, like:
Our pre-collision system
Lane Departure Alert
Adaptive Cruise Control
Blind-spot monitoring with rear cross-traffic alert.
And Auto High Beams.
With the Star Safety system standard across all grades … we expect Camry to achieve a NHTSA 5-Star safety rating …and an IIHS Top Safety Pick Plus.
A few years ago … we launched the sporty SE grade on the current Camry … and it was a huge hit … accounting for 45% of the Camry sales mix … and bringing younger buyers into the brand.
The median age of an SE buyer is 45 …12 years younger than the segment average.
To give our customers more of what they want … we created the all-new Camry XSE grade that you see here on the stage.18-inch alloy wheels and an enhanced suspension make this the sportiest Camry yet.
Said, Bill Fay, Toyota Division Group Vice President and General Manager, Toyota Motor Sales, U.S.A., Inc at The New York International Auto Show 2014, Press Conference.
