Marcelo & Jordana Guimaraes – husband and wife – are the founders of FASHINNOVATION. Marcelo has been in the entrepreneurial ecosystem throughout his life, always dealing with enterprises incorporating innovations in technology. Jordana has been in the fashion industry for the last 15 years, in the marketing and public relations department.
When Marcelo presented a thought to Jordana of developing an event to assemble a group of diverse entrepreneurs to inspire via panel talks, and followed it up with one simple question: “Would it make sense to mix enterprises in technology with the world of fashion?”. With where Fashion is headed today, Jordana jumped at the opportunity to share ideas with him, which in turn launched FASHINNOVATION.
As the event – with the decision to have it held during New York Fashion Week – was being assembled, through positive responses from some of the biggest names in the fashion and tech industries coming in, this dynamic duo realized this wouldn’t just be an event, however a business. The mission became: “Where Fashion & Technology Connect, While Sparking the Entrepreneurial Mindset”, where panel conversations via various subjects would be discussed between the fashion and tech industry leaders/entrepreneurs, and then continued through a multi media platform.
“We want to grow a community of like minded individuals who believe that through collaboration, one grows and flourishes… and with the way the fashion industry is evolving through innovations and technologies, those two industries must always be conversing, in order to always keep ahead of the curve. We are hoping to facilitate that via FASHINNOVATION”.
See exclusive interview with Jordana Guimaraes, alongside the vendors, panelists and many Vip’s in attendance , for more NYFW 2019 events in our World Liberty TV, Fashion Channels and Blogs Click here for more info.