By: Lidia Evita, Staff Writer for World Liberty TV
Indie brands are among the fastest growing categories. They have become a ‘MUST HAVE’ in almost every retailer’s collection and are now directly influencing key trends in their markets.
IBE was founded to support the growth and success of Indie brands and the entrepreneurs behind them.
IBE’s mission is to provide a platform to recognize, showcase and celebrate independent beauty brands and to support the growth and success of the entrepreneurs behind them.
About Indie Beauty Expo: AN UNMET NEED ,Founded by celebrity esthetician, Jillian Wright, and entrepreneur, Nader Naeymi-Rad, IBE was established to help the fast-growing category of indie brands connect to Buyers, Press, Consumers and Investors.
Unsatisfied with the options available, Jillian and Nader formed IBE to provide a solution specific to market-ready indie brands.
A PARTNER FOR GROWTH: IBE debuted in New York City in August of 2015 and has since expanded to four strategic markets in N. America and Europe: New York, Los Angeles, Dallas and London.
A SCALABLE PLATFORM: The IBE platform has expanded to include Beauty Independent, the definitive content destination for beauty entrepreneurs, BeautyX Summit series focused on entrepreneurial learning and networking, and Retail Partnerships, such as ShopTheExpo, offering retailers a program to seek, secure and sell differentiated indie beauty collections.
Founders of IBE: Jillian Wright Celebrity esthetician, spa owner, and founder of Jillian Wright Skincare, Jillian has been in the beauty industry for over 15 years.
NADER NAEYMI-RAD: An entrepreneur and management expert, Nader brings a successful track record of building and launching highly scalable new businesses.
It’s hard to believe, but IBE turned two years old in 2017. To mark the occasion, we produced a short video to celebrate our journey and shed some light on the path forward.
BeautyX Summit: BeautyX Summit is the next generation of CONNECT INDIE, an educational event that originated at IBE. This 2-day summit provides beauty entrepreneurs with the knowledge, networking and thought leadership they need to succeed.
Why Indie: IBE co-founder, Nader Naeymi-Rad, talks about why indie brands are, and will remain, a key driver of growth in the beauty, lifestyle and wellness markets.
Indie Beauty Expo & Neiman Marcus Present: ShopTheExpo :In October 2017, Indie Beauty Expo and Neiman Marcus teamed up to bring the best of SHOP INDIE to the Neiman Marcus flagship store in Dallas, Texas.
BUYERS : Buyers from major retailers, spas and specialty boutiques come to IBE looking for brands to add to their collections.
PRESS :Top trade and consumer press, as well as online media and digital influences, attend IBE to discover trends and hot brands.
SHOPPERS :Beauty lovers will be at IBE looking to learn and shop, providing an opportunity to build consumer advocacy and social following.
World Liberty TV , Health Beauty and Fitness Channel team was in attendance for the first team at the Indie Beauty Expo, we have to say we were very impressed with many vedors from all over the world exhibiting and showcasing their brands , to media Buyers and Shoppers.
Thousands of people were in attendance over the 2 day period, at Pier 36 in New York City.
We had the pleasure of meeting many brands and had the opportunity to interview many people from all over the world showcasing many of their brands that were making a debut at the Indie Beauty Expo, here in New York City.