Jill Stuart created what she calls “softer dressing” for her Spring 2015 Collection. It included sophisticated silhouettes with a slight A-line shape, kimono inspired wrapping at the waist on dresses, blouse, and skirts. The colors were mostly very light with tones like powered pink, nude, grays, and browns. The collection’s theme reminded me of a modern 70’s woman who doesn’t take things too serious. All in all, the Jill Stuart consumers will be very pleased.
Launched in 1993, Jill Stuart’s eponymous line is said to have really taken off when pieces from the collection were used in the 1995 movie Clueless. Today, the brand earns approximately $30 million annually in the U.S. but fares even better in Asia, grossing closer to $100 million. Stuart received major attention here in 2007 for using Lindsay Lohan as the first non-model celebrity in her ads. Known for showing during Fashion Week at the New York Public Library, the feminine, sometimes frilly collection can be found in her Soho flagship, as well as in higher-end department stores, and has come to include handbags, shoes, and perfume.
In 2007, Stuart launched a secondary line called Jill by Jill Stuart – now exclusive to the Japanese and Korean markets – followed by a lower-priced collection of dresses under the name Jill Jill Stuart in 2010, available at major department stores like Macy’s and Bloomingdale’s.
World Liberty TV fashion team had the opportunity to interview Jill Stuart Spring 2015 Collection.