By: Gloria Smith, Associate Editor for World Liberty TV
Senior leaders from top consumer brands, agencies, and commerce companies gathered for a one-day summit focused on what is driving growth in social commerce.
The people building social commerce’s next chapter came to New York, NY on July 16th.
Dr Adal with David Vanderveen Serial Business man
Social Commerce Summit had featured speaker’s lineup for their event in New York, taking place at Sony Hall in Times Square.
Following a successful launch event in Los Angeles, the New York Summit bought together senior brand leaders, founders, agency operators, investors, platform partners, and creators across the social commerce ecosystem for a day of focused programming and direct connection.
Jermaine Paul with his band Live Performance
Featured speakers included: Nina Khoury, VP Strategic Operations, SKIMS, Jay Hunter, CEO, Sprinter & k2o by Sprinter, Julie Haleluk, Global Head of Growth, Amazon Shopping Video, Jolene Gazzetti, President, Blazendary, #1 Luxury Seller on Whatnot, Laura Tabano, Head of Industry, eCommerce & Disruptors, Meta.
Verified Podcast interview with Danny Yeong Chairman Prenetics
Sara de Oliveira Lima, Sr. Consumer Experience Manager.., Philips, Vicki Bodwell, Senior Sales Director, Enterprise Accounts, Shopify, Benjamin Liu, Director of Business Development, Alibaba, Sean Walsh, EVP Global Business Development, VaynerX, William August, Founder, Outlandish, Top TikTok Shop Agency, Dr. Kellyann Petrucci, Founder, Dr. Kellyann, Eric Siu, AI Marketing Expert & Founder, Single Grain & Single Brain, Nichole Munoz, Co-Founder & VP of Affiliates & Partnerships, EZ Bombs, Alison Cayne, Founder, Choulie, Jared Orkin, CEO, Activate Talent, Aaron Cordovez, Founder, Zulay Kitchen, Dr. Dawn Mussallem, Chief Medical Officer, Fountain Life & Founding Chief Science Officer, IM8, and Mr. David Vanderveen, Special Projects, IM8 was the emcee of the event and moderated 2 panels also.
The Summit focused on the paramount topics shaping social commerce in 2026 and beyond, including creator commerce, affiliate, live shopping, DTC, marketplace growth, paid media, AI, product discovery, founder-led growth, capital strategy, and the operational realities of scaling modern consumer brands.
Dr Adal at Argentina VS England watch party
Registered attendees are also invited to the Pre-Summit Watch Party & Welcome Reception on Wednesday, July 15 at Sony Hall.
The evening will included a hosted World Cup Semifinal Watch Party followed by the Social Commerce Summit Welcome Reception with food, drinks, and live entertainment from Jermaine Paul, winner of NBC’s The Voice Season 2, plus his band and DJ.
Dr Adal with Giancarlo Purch founder blazendary
The game was great, and entertainment was top notch by Jermaine Paul.
“Social commerce is moving fast, and leaders in the space need a place to compare what is actually working,” said Stuart Johnson, Founder of Social Commerce News.
“The New York Summit is designed for practical conversations between the brands, agencies, founders, investors, technology partners, and operators shaping where this market goes next.”
L-R Rashmi Paul SCS Interviewing Nina Khoury of SKIMS
Social commerce is no longer a single-channel conversation. Creator commerce, affiliate, live shopping, DTC, marketplaces, social-driven discovery, AI, and platform-native selling are increasingly part of the same operating environment.
Social Commerce Summit New York is designed to bring the people building that market into one place for focused programming, practical insight, and direct connection.
David Vanderveen interviewing Laura Tabano of Meta
The event took place at Sony Hall, located at 235 West 46th Street in the heart of Times Square.
First opened in 1938 as the Diamond Horseshoe, Sony Hall is a landmark Manhattan venue known for its Art Deco design, intimate performance setting, and modern production technology.
Qualified brand operators, platform leaders, and senior agency leaders can apply for complimentary passes.
Morning breakfast served
Industry Passes were available for technology companies, investors, service providers, and ecosystem partners.
Press passes were available for credentialed journalists and media professionals covering commerce, retail, marketing, technology, and the creator economy.
One of many panels in progress
All passes included access to the July 15 Pre-Summit Watch Party and Welcome Reception, full-day mainstage programming on July 16, post-event networking and happy hour at Sony Hall, and one year of access to Social Commerce News, including the digital content library and event recordings.
About Social Commerce Summit: Social Commerce Summit is an industry event for senior operators building at the intersection of social platforms, creators, brands, agencies, commerce technology, and investment. Produced by Social Commerce News, the Summit focuses on real operating insight, practical playbooks, and the business realities shaping the future of social commerce.
Packed out Sony Hall NYC
We had a great time watching the Watch Party and attending right after the watch party attending Welcome Reception.
The following day, Social Commerce Summit had great speakers, people in attendance from all over USA, to be part of this summit. Close to 200 people were in attendance.
Presentation by Brian Beitler SVP BDO for QVC Group
Under the leadership of Stuart Johnson, Founder of Social Commerce News, staff was very highly professional, and helpful going out of their way to help you.
Wellness is Social panel moderated by Dr. Kellyann Petrucci
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