NY NOW, the leading wholesale trade show for gift, home, jewelry and accessories known for its comprehensive yet curated marketplace connecting brands and buyers for more than 100 years, today unveiled the exhibitor lineup for its 2026 Winter Market, taking place at the Jacob Javits Center in New York City, February 1–3, 2026.

Notable brands attending include TY Inc, JK Adams Company, and Liven Company among hundreds of others. NY NOW also spotlights rising talent through curated show areas dedicated to discovery, featuring an incubator highlighting emerging brands less than five years old, including TRELLE, I am in Pajamas, Laminar Jewelry, and MOTA.

“Given all the shake-up that’s happening right now with economic headwinds and belt tightening by consumers around the recent holidays, being at Winter Market is non-negotiable if you’re trying to be forward-looking in this business,” said Matthew Mathiasen, NY NOW Group Show Director.

“This is where trends become transactions, unexpected deals get made face-to-face, and first-time exhibitors win national accounts.

It’s always the first show of the year where you get to hear right after holiday season what’s working and what’s not, and what it all means for the year ahead.”

About NY NOW: Powered by Emerald Expositions, NY NOW is the leading gift, home, and accessories wholesale trade show in New York City, where brands, buyers, and designers come twice per year to make the game-changing connections that supercharge their businesses.

NY NOW and online wholesale marketplace partner, Bulletin, connects 5,000+ independent brands with 50,000+ U.S. and international buyers from independent stores, museums, department stores, bookstores, galleries, general gift shop, art & entertainment venues and many more.

With three core sections across 35+ product categories, NY NOW encompasses home décor and tableware, gifts, accessories, jewelry, and so much more.

Attendees can explore an extensive range of offerings, from stationery, eclectic gifts, and trending home décor to aromatherapy and fragrance, lifestyle accessories, skincare, wellness, and fine jewelry.

The show embraces the unrivaled thrill of in-person connection and endless discovery, alongside NY NOW Online, the integrated wholesale platform, making ordering a breeze for thousands of buyers in attendance. It’s a true hybrid wholesale experience.

See many new and upcoming vendors, debuting their products at NY Now and being showcased in our World Liberty TV, Gift Channels, by clicking here.