On the 15th Year show schedule, Klarna STYLE360 is thrilled to host S by Serena, a line by mother, athlete, designer and entrepreneur Serena Williams. Inspired by Williams’ love for fashion and vision to build a global community of dynamic women, the collection features accessible, versatile pieces that amplify our inherent greatness and champion all women to unapologetically #BeSeenBeHeard through their creativity and individuality.

As an athlete, an entrepreneur, a daughter, a sister, a wife, and now (wow!) a mother, I know it’s not always about perfection, but being prepared for whatever life throws in your direction.

Introducing Serena: We celebrate and champion all women and empower our customers (both women and men) by using our popular hashtag, #BeSeenBeHeard. Our goal is to amplify their inherent greatness with clothes that are unapologetic and beautiful – pieces that women feel confident in, that reflect their truest selves.

#BeSeenBeHeard; Every woman’s success should be an inspiration to another. We’re strongest when we cheer each other on. I dedicate this collection to everyone who’s ready to rep their S Together, we got this.

Great fashion show, hundreds in attendance, notable guests included kim Kardasian, Anne Wintour and Fern mallis ,the Godmother of Fashion.

See more Style360 fashion shows in our World Liberty TV Fashion Channels by clicking here.