On the 15th Year show schedule, Klarna STYLE360 is thrilled to host S by Serena, a line by mother, athlete, designer and entrepreneur Serena Williams. Inspired by Williams’ love for fashion and vision to build a global community of dynamic women, the collection features accessible, versatile pieces that amplify our inherent greatness and champion all women to unapologetically #BeSeenBeHeard through their creativity and individuality.
As an athlete, an entrepreneur, a daughter, a sister, a wife, and now (wow!) a mother, I know it’s not always about perfection, but being prepared for whatever life throws in your direction.
Introducing Serena: We celebrate and champion all women and empower our customers (both women and men) by using our popular hashtag, #BeSeenBeHeard. Our goal is to amplify their inherent greatness with clothes that are unapologetic and beautiful – pieces that women feel confident in, that reflect their truest selves.
#BeSeenBeHeard; Every woman’s success should be an inspiration to another. We’re strongest when we cheer each other on. I dedicate this collection to everyone who’s ready to rep their S Together, we got this.