
Tag Archives: marketing

Dr. Modi Malkalaf, Reviewing Books for Kingdom of Saudi Arabia at The BEA NY
The Saudi Arabian Cultural Mission (SACM), implements Saudi national educational and training policies to provide our country with qualified individuals capable of achieving the country’s goals of progress and development. We strive to provide our students with the best possible educational opportunities at the best educational institutions in the U.S.A. We support our students academically and financially so that they may concentrate on achieving their academic goals. We also collect and disseminate information that reflects Saudi culture, tradition, and heritage through our active participation in academic, cultural, and social activities.
World Liberty TV had the pleasure of speaking to Dr. Modi Malkalaf from The Saudi Arabian Cultural Mission (SACM), representing Saudi Arabia at the Book Expo of America 2012. See what she had to say about the books they were promoting from Saudi Arabia.

Interview with Steven Scholl, President White Cloud Press

International Book Reviews at Book Expo of America

Book Expo of America Guest Authors
Exclusive Interview with Meera Gandhi, Author of Giving Back Book Signing – New York
Meera Gandhi is a true humanitarian who has highlighted some incredible global charities that support our world and those with limited resources. Her book and documentary film is being shown internationally to audiences who are committed to giving unconditionally worldwide to create a difference.
World Liberty TV was on hand at the NY Book Signing of Mrs. Meera Gandhi’s Giving Back, see what this great woman had to say about charity and Humanity.
MRKet Show Menswear Show in NY Jan Twenty Eleven
MRket/Vanguard is your plan for success. Two distinct, well-defined events running in New York and Las Vegas, MRket/Vanguard will open the doors to the world top retailers in Menswear.
All editions of MRket/Vanguard will deliver the shows hallmark qualities:
* Unsurpassed retail development
* Unequalled quality and quantity of retail attendance
* Unparalleled customer service
* The utmost in pre and post show promotion
* The industry most cutting-edge visual display and staging
* Unrivaled amenities and attention to comfort and convenience
Top retailers from all over the world have made MRket/Vanguard their show of choice. To make the most of the opportunities in today’s market, you should too.
Moda Fame & Accessories: The Show – Twenty Eleven
Buyers can always expect the season’s best designers and trademark amenities to complement this all-inclusive shopping event.
Complimentary Show Bags & Totes (While supplies lasted)
• Bottled Water
• DJ Lexey Spinning LIVE!
• Complimentary Breakfast & Lunch
• Beverage Lounge
• WiFi Hotspot
It takes a lot of talent and experience to produce the longest-running and largest accessories-only show in the United States. The people of Accessories The Show skillfully attend to every aspect of the industry’s most upscale, EDITED show: Merchandising, visual design, trend forecasting, journalism, licensing, retailing, operations, marketing, public relations, executive sales, design/product development, publishing and customer service.
This depth of talent is unusual in the trade-show arena, where the standard practice often calls for interns and temporary personnel.
Enk Coterie and Children’s Club – Twenty Eleven
ENK International is unequivocally the most exclusive trade show producer in the United States. Like a world-class conductor, ENK International orchestrates a series of trade exhibitions that include nearly 10,000 design companies. In New York City and Las Vegas, ENK International’s shows attract 250,000 domestic and international buyers and press yearly which produces sales of over $1 billion.
What distinguishes ENK International from all other trade exhibitions is its juried roster of exhibitors, its progressive show environment, comprehensive services and unsurpassed amenities. Currently, ENK International produces 16+ annual exhibitions including Coterie, Accessorie Circuit, Intermezzo Collections, Children’s Club and ENKVegas.
With an ever expanding vision and the guts to cut new inroads in a highly competitive environment, ENK is strategically positioned to continue the growth and innovation that has clearly made it the industry leader. Today ENK is a truly global brand known worldwide for its superior trade events hallmarked by its unique style and excusive brands. The fashion compass will determine where ENK goes next.
Curve Expo Lingerie Event – Twenty Eleven
Over 350 brands featuring: swimwear, lingerie, men’s, sleepwear, loungwear, shapewear, hosiery, maternity, active wear, plus size
70% domestic and 30% international
Top swimwear brands: L*Space, Luli Fama, Shan, Karla Colletto, Pain de Sucre, Perry Ellis, Jantzen, Jag, Vitamin A, ViX Swimwear, 1 Sol Swim, Agua de Coco, Salinas, DiNeila Brazil
Top lingerie brands: Chantelle, DKNY, Wacoal, Natori, Betsey Johnson, Oscar de La Renta, Hanky Panky, Simone Perele, Huit8, Elle Macpherson, Stella McCartney, Cosabella, Hanes
Top Mens’ brands: Hugo Boss, Pull-in, Jam, Saxx Underwear, Gregg Homme, Hanro, GBGB, Seven 7.
CURVENY New York & CURVENV Las Vegas are the largest and only events of their kind in North America; a leadership presence both on the East coast and the West coast, as an intimate apparel show and a swimwear show. With more than 200 exhibiting brands it is today the only international lingerie and swim show in New York and Las Vegas. The best lingerie boutiques, the most stylish swimwear retailers and the most prominent department stores coming from all over the world shop the latest in lingerie, men’s underwear, swimwear, activewear and many more.

Fashion Ware & Kapi Awards Event at The Venetian Ballroom – Las Vegas, 2013
Lettuce 101: Vegetables in Dole Salad Luncheon Presentation
Here are a few facts about salad – from the Dole Salad 101 Guide Book.
Dole presented us with 28 different salad veggies. From ones I have heard of – like iceberg, romaine – to new varieties like Tango and Mizuna. Then each one of us tasted these varieties back to back with no added salad dressings – raw and in their pure taste profile state. So much fun! It was amazing to be reminded of the different tastes and texture of different salad varieties. Here are a few of my favorite varieties we tasted – and some nutrition facts:
Butter lettuce – excellent source of vitamins A and K – and folate. Small round heads of lettuce. Soft and succulent with “buttery” textured leaves.
Green and Red Cabbage – dense, waxy heads – crunchy texture. The red cabbage has twice the vitamin C as green cabbage! Both red and green cabbage are good sources of glucosinolates that help promote heart health.
Escarole – a member of the endive/chicory family. It has broad, crispy, slightly curved pale green leaves. Escarole is high in folate. I love the mild, bitter, complex flavor of raw escarole – but you can also add it to cooked dishes like soups.
Frisee – ah yes, the “frizzy” looking lettuce. Although it used to be thought of as a purely ‘accent’ ingredient to salads – a new trend is to use frisee as the main ingredient. Crunchy and zesty – frisee will add some zing to your salad. It is packed with nutrients. Folic acid, vitamins A, C and K and manganese. It has approx. 1/3 the RDA of both vitamins A and C per serving!
Iceberg Lettuce – crunchy and crisp – this lettuce is not a “powerhouse” of nutrients – but is a good source of vitamin K.
Radicchio – those purple round heads of biter-tasting leaves are rich in phosphorus, calcium and vitamins B and C. Add some complexity to your salad by tossing in some radicchio.
Romaine – one of my classic faves. The latest trend is to grill your romaine then chop it up into a salad. So good! Romaine is rich in calcium, iron, magnesium, potassium, sodium, beta-carotene and vitamins A, B and C.
Snow Peas – I always forget that snow peas are delicious eaten raw! And they are a great source of vitamin C and iron.
Arugula – possibly the most “trendy” lettuce variety is spicy arugula. It is also called “Roquette” to some. It has a peppery mustard flavor and its nutty flavor matures into a slight bitterness as the leaves mature. Arugula contains glucosinolates which are believed to have a possible protective role against certain types of cancers.
Tango – a baby tender leaf lettuce with ruffled edges. Adds a soft texture to salad mixes. You will probably find this in a spring mix variety.
Mache – I adore mache, also called Lamb Lettuce. Sweet, buttery, nutty and tender – you’ll swoon over this gently leaf. Mache is rich in B vitamins and vitamin C.
Mizuna – what a fun name, right? Mizuna is a mustard green with small feathered leaves. It has a slightly peppery, mild mustard flavor. Excellent source of vitamins A and C.
Spinach – we all love these tender sweet and salty leaves of spinach. Spinach is indeed a nutrient powerhouse: rich in vitamins A, C B6, folate, iron, calcium and magnesium.








