By:Dr.Adal M.Hussain,Phd (AKA) Dr. Abbey ,Editor @ Large for World Liberty TV

THE LEAD SUMMIT. The Lead Summit brings together globally-recognized scaled brands, high-growth challenger brands, forward-looking retailers, and the next-gen tech enabling the future.

Across two dynamic days in vibrant NYC, you’ll make beneficial connections, learn and apply what’s working for other brands, and develop business-changing tech partnerships.

These are newsmakers, innovators and leaders driving success at their brands. The Lead’s content team is meticulously setting the agenda for the greatest impact – with a variety of perspectives and deep discussion and so you get to hear authentic takes on why and how they succeeded, and how you can too.

As the business of brands – both young and mature – evolves, the Lead Summit agenda will help you solve today’s problems while preparing for tomorrow’s opportunities.

The program is truly authentic – we select the speakers, but we do not dictate the content. You’ll hear directly from leaders setting strategy, practitioners executing it and most importantly: why they did it, how they did it, and how you can too.

3,000+ professionals attend The Lead Summit, including more than 1,600 brand and retail attendees coming from marketing, ecommerce, digital, stores, customer experience, last mile, data, strategy, innovation, and information technology.

The attendees represent a robust representation of how brands sell across channels, online and offline.

The Lead Summit goes beyond the agenda to craft unforgettable social experiences— where the biggest moves are made. Build lasting business connections over rooftop cocktails and dinners at NYC’s most exclusive restaurants.

Enjoy elevated food with on-site favorites like Sweetgreen, Fuko, Levain, Chloe’s, Baked by Melissa, Cava and more.

Explore creative activations like the Barbie Dream House in the Innovation Village, with even more surprises coming in 2025!

The DTC Symposium is a new, co-located event taking place on May 29th at The Lead Summit – and included with your Summit registration! Build your network with 600+ fellow DTC leaders in this program designed to help you develop strategies and tactics that will serve your uniquely high-growth cultures.

Brand leaders and decision makers don’t simply attend – they swarm The Innovation Village and take advantage of The Meetings Program (prescheduled, double opt-in meetings) to go deeper on needs, follow up on stage content, explore value creating tools and prepare for the next buying cycle.

The Lead helps D2C leaders/executives identify and optimize growth strategies, adopt the right technology and reduce the risk of being disrupted, by forecasting future trends, connecting them with enabling technologies and showcasing best practices.

Some of the panels had speakers from brands like, Marc Jacobs, MAC Cosmetics, Michael Kors, Intel, New Balance, Pernod Ricard, Samsung Electronics America, Vimeo, Lowes, The Lead, SHEIN, Walmart, forever21, Forbes, Rokt, and so much more.

ABOUT THE LEAD: The Lead helps brands compete in an increasingly digital and direct selling environment by introducing future business trends, presenting winning strategies, and connecting them with the right technologies. Unlike conferences and information outlets that focus either on big retail or just a single stakeholder, The Lead showcases actionable insights across marketing, ecommerce, stores, customer experience, and last mile for brands selling direct.

Companies representing their brands were in attendance from all over the world showcasing their product and services. To learn more about The lead summit, click here.

See more in our World Liberty TV, Retail Channel and blogs by clicking here.