By: Steve Webner Staff Writer for World Liberty TV
Los Angeles-based, The Loyal Subjects (TLS) is a prominent creator of high-quality collectibles, action figures (BST AXN line), and plush toys, established in 2009.
Karl Lagerfeld Bag
Known for “Action Vinyls” and nostalgic reboots, TLS has recently secured major licenses, including a 2026 master toy partnership for Angry Birds, a 2026 Palworld line, and 2025 revivals of M.A.S.K., Jem and the Holograms, and Strawberry Shortcake.
Dr Adal with Jonathan Cathey CEO Loyal Subjects
Connecting amazing moments from your ambitious play adventures through our dynamic, imaginative, and high quality toys.
Only the best products, the best experiences, all to create memories for a lifetime.
The Loyal Subjects (TLS), founded in 2009 by Jonathan Cathey and based in Los Angeles, is a premier designer, manufacturer, and distributor of high-quality, licensed collectibles and toys.
Jonathan Cathey with his staff members
Known for their detailed Action Vinyls, the company holds licenses for major brands like Hasbro, Nickelodeon, and WWE, with a growing focus on nostalgia-driven products and action figures.
Dr Adal at Hunger Games Booth
Key Licenses & Partnerships: Collaborates with Hasbro (M.A.S.K., Jem and the Holograms, My Pet Monster), Rovio (Angry Birds), Palworld, and others.
Angry Birds Arcade Game
Retail Presence: Products are found in over 12,000 doors worldwide. In 2023, they launched a dedicated “TLS Toy” division to expand from niche collectibles into broader, affordable children’s products.
MASK and many more brands by Loyal Subject
The company is recognized for blending art, nostalgia, and high-quality detail, often targeting both dedicated collectors and the “kidult” market.
PALWORLD
See more about The Loyal Subjects Los Angeles Toy Co Showcase in NYC-2026, in our World Liberty TV, Games and Toy Channels by clicking here.
