By: Gloria Smith, Associate Editor for World Liberty TV

The Global Marketplace for Lingerie & Swimwear.

Curve is the premier North American trade show dedicated to intimate apparel and swimwear, bringing together brands, buyers, and industry experts from around the world.

For over two decades, Curve has been where the intimate’s community gathers to discover new collections, build partnerships, and shape the future of the industry.

Hosted in New York, Los Angeles, and Montréal, Curve connects leading retailers with emerging designers and established brands across lingerie, swimwear, loungewear, shapewear, and sleepwear.

Through curated brand discovery, fashion presentations, educational programming, and industry networking, Curve creates a space where meaningful connections turn into lasting partnerships.

Curve, North America’s leading intimate apparel trade show, will return to the Javits Center River Pavilion in Manhattan from Aug. 2 to 4.

The exhibition brings together the intimate apparel and swimwear industry’s leading brands, emerging labels and retailers.

This summer’s edition featured spring/summer 2027 collections, alongside a lineup of immersive activations, educational sessions, emerging designer showcases and networking opportunities.

There are over 125 brands confirmed. Among the brands participating will be Chantelle, Mey, Panache, Wacoal, Marie Jo, PrimaDonna, Freya, and Fantasie.

One of Curve’s curations, Object of Desire, will return with a mix of emerging brands and designers. Curated by Bok Goodall, founder of Ms A London, and Molly Jayne, communications coordinator and brand curator at Curve, the lineup includes Cisô Atelier, Iteration, Rimoné Paris, Rolling, Somewhere Never, Soreil Lingerie, Springrose, Sugar Candy, Carol Coelho, and Cake Maternity.

Among the programming will be “Turning Likes Into Lingerie Sales,” a practical guide to converting online engagement into real-life fittings.

Sponsored by Wacoal, the panel will be hosted by Kimmay Caldwell, founder of Hurray Media, with panelists Libby Basile of Filly Rose, Haley Dauria of Ashley’s Lingerie and Swimwear, and Nicolle Silva of Bella Bra Shop.

Another discussion is called, “The State of the Industry and the Future of Brand-Retailer Partnership Master Class.” Industry expert Vanessa Urenda, a fashion entrepreneur, will lead a conference exploring the evolving retail landscape, changing consumer behavior and the future of wholesale.

On Aug. 4, an all-day Post-Mastectomy Care Workshop will be presented by Anita, offering a fit certification class for retailers and fit professionals. “These experiences reflect what makes Curve unique: a community that values innovation, education and authentic relationships. We’re proud to provide a platform where the industry can not only discover what’s next, but help shape it together,” said Raphael Camp, chief executive officer of Comexposium US, a global leader in event organization that produces more than 150 events across industries such as fashion, retail, digital and health care.

We like to give a shootout to Octavio Quintana, President, North America Division at Leonisa USA. And his team on celebrating, 70 years in being in Business. We wish them much success going forward. To learn more about Leonisa click here.

We also had a pleasure of meeting a Polish Brand called PRIMO, Women’s swimwear manufacturer Primo has specialized in this line of products since 1996.

At ELEGANTO.pl, you’ll find a collection of oversized swimsuits in a variety of cuts, patterns, and colors. Available are one-piece swimsuits with built-in sculpted cups or two-piece swimsuits with sculpted cups and snap closures.

The brand also offers swimsuits for women with fuller busts. Primo uses only the highest quality Italian fabrics and threads from the reliable Gütermann brand. We also offer beautiful lace beach cover-ups in white, black, and red.

To learn more about PRIMO, to buy and retail enquires, click here for more information.

There were so many other vendors exhibiting , their products and hundreds of buyers in attendance looking for the next big thing .

See More in our World Liberty TV, Fashion review channels and blogs by clicking here.