By: Fashion Review Team
This February 5-7 Curve New York saw over 1200 buyers from around the globe descend on New York’s Javits Center. Buyers, industry influencers and members of the media were excited to see new collections debut from 175+ top brands of lingerie, intimates, sleepwear, swim, activewear, & accessories.
Buyers from over 20 countries attended the show, predominantly from the United States, with representatives from Bangladesh, Belgium, Bermuda, Canada, Cayman Islands, Finland, France, Iceland, Israel, Italy, Jamaica, Mexico, Netherlands, New Zealand, Philippines, Poland, Taiwan, Thailand, Ukraine and the United Kingdom. Attendees enjoyed an action-packed 3 days of activities including fashion forward performances by burlesque performer extraordinaire Pearls Daily along with featured presentations and panel discussions on “How to Boost your Sales & Increase Profitability” with Gilbert Russell, Larisa Olson, Shelly Domenech and Debbie Donelle. There were also Fit Bootcamps and a runway show hosted by Elomi, Freya, Fantasie and Goddess.
Curve New York never shies away from cutting edge trends and social awareness for the benefit of attendees. One of the most talked about panels was “The Value of Introducing Men’s Lingerie into Your Store” hosted by Kimmay Caldwell in discussion with Roman Sipe of Menagerie, Ty Hunter stylist for stars including Beyonce & Billy Porter, Psychotherapist Sonya Davie, Jazmin Ingraham Retail Director of Customer Experience for Journelle and Stand-up Comedian and host of “The Manwhore Podcast” Billy Procida. The exciting developments in fashion forward men’s lingerie are poised to serve a growing segment of the men’s population who enjoy beautiful fabrics, fine lace and form fitting cuts. Men’s Lingerie merchandise category is pivoting to serve many purposes including comfort, self-expression, style, shaping, empowerment or the feeling of rebellion.
On Monday evening guests enjoyed the 2023 Best of Intima Awards, and then a cocktail party where they were feted by cabaret singer Adrian Perlmutter with the dulcet sounds of French jazz. This year Intima Magazine’s Award Winners included Chantelle, Elomi, Fantasie, Anita Active, Montelle, Leonisa, Commando, Saxx and Empriente.
Household names like Chantelle, Natori, Wacoal, Leonisa and Cosabella showcased the industry’s latest trends and advancements in fit, fabric tech and functionality, while niche and emerging brands from around the globe brought fresh ideas to help shape the future of the industry.
Fashion trends come and go but some trends keep re-emerging with renewed sex appeal and sophistication. In recent global Fashion Weeks, Tom Ford and Alice + Olivia models hit the runway with bras as tops. Runways and red carpets this past season have also shown, with the right briefs or hotpants: no pants are required. Other high fashion brands revamping the innerwear as outerwear trend on runways included Valentino, Burberry, Versace, Miu Miu, and Etro.
Entos, Hauty, & Coquette are just a few Curve Brands that showcased innerwear that is optimized to be worn out on the town.
Lots of highlights at the show. Our favorites included: The Best Brand Awards hosted by Intima Media, Evedens Fit workshops & Runway presentation, the lively discussion on Profitability, along with the enlightening panel on Men’s lingerie. If you missed the presentations, we will have a portion available for viewing on CURVE NY.
Curve New York® is the leading trade show platform in North America for intimate apparel and swimwear. The show focuses on creating business relationships and sharing experiences between worldwide brands and buyers from the Americas.
The #1 B2B event for intimate apparel industry is back at the Javits Center! Curve, a division of Comexposium, welcomes you with opportunities to create new business, discover upcoming designers, network, and attend special events.
This February 2023 edition of Curve New York will offer a global mix of 150+ brands showcasing their Fall – Winter 2023 intimate apparel and active wear collections, as well as merchandise for immediate deliveries.
The show is open for 3 days to shop & make connections. Additional activations, special events, & lectures are planned.
The Curve show is returning once again to the Javits Center, next to Manhattan’s newest resurgent neighborhood, Hudson Yards. Offering extensive exhibition space & wider aisles, the Javits Center has plentiful areas for eating, socializing, and hosting special events.
We had a pleasure of meeting and interviewing the following brands in our World Liberty TV, Luxury Channels and Blogs:
Leonisa / Leo Brand; Leonisa.com is a Columbia-based shapewear and lingerie retail site. Since 1956, Leonisa has created innovative, high-end intimate apparel to enhance and express the beauty of women. With over 65 stores located in 14 countries, including Chile, Venezuela, Mexico, Spain, and the United States, Leonisa has an ever-increasing global presence.
We saw the following Items: 3-Pack cotton brief panties with tummy coverage A luxuriously comfortable style is waiting for you! This cotton brief panty has an elegant style that shapes and covers your abdomen. It comes in a convenient 3-pack with three different colors. Brief style panties. Made with comfortable, fresh cotton. Ultra flat elastic and seams that prevent discomfort.
Hi-cut on legs for an amazing hip shaping design. Ruched fabric on the back for extra shaping.100% cotton gusset. Fabric content: 67% cotton, 15% polyester, 12% elastane, 6% polyamide. To learn more about 3-Pack cotton brief panties with tummy coverage by Leonisa, click here for more information.
Complete coverage comfort fit bralette by Leonisa: A high-coverage bralette with underwire triangle cups. It’s made of our signature SmartLace® for a gorgeous design and a comfortable feel. The soft foam cups are designed to fit perfectly without gapping. The top of the back isn’t elasticated, which gives a seamless look and smoothing effect.
Comfort fit bralette by Leonisa An underwire, triangle bralette: featuring our sheer, striped signature SmartLace®. Flat underbust band for the perfect fit. Supportive soft foam cups with underwire. Adjustable straps can be worn classic or criss-cross. The back is designed to be seamless. 4-level adjustable back hook-and-eye closure. Offers back and side support and coverage. Fabric content: 69% polyamide, 31% elastane, Interior lining: 88% polyamide, 12% elastane. For more information about Complete coverage comfort fit bralette by Leonisa click here for more information.
High-tech mesh boxer brief with ergonomic pouch by Leonisa for men: Stay active and comfortable in this boxer brief. It’s made of ComfortTech, our extra soft microfiber. The ventilated power mesh keeps you cool and dry all day long. It’s made of soft, cool fabric and has an ergonomically designed pouch for support. Made of ComfortTech, our super soft signature microfiber. Ergonomically designed pouch with curved seams for maximum support and perfect fit. Wide waistband for a perfect fit. No roll-up leg bands. No fly. Garment care instructions: Hand wash cold, do not tumble dry, do not use bleach, use a soft detergent. Fabric content: 83% polyamide, 17% elastane. For More information about High-tech mesh boxer brief with ergonomic pouch by Leonisa for men, click here for more information.
See Shapewear, Bras, Panties, Swimwear, Active wear, Leggings and Bridal by leonisa. Click here for more information.
FALKE Germany 1895: Daily Climate Control Men’s Undershirt with a low V-neckline Egyptian cotton and viscose with highly functional Outlast® technology and slight stretch content Outlast® proactively reduces overheating and thus prevents perspiration – the skin’s micro-climate remains balanced Optimum feeling of well-being thanks to double fabric use in the underarm area, thus preventing perspiration Extended back for a perfect fit without slipping out of your trousers Certified Space Technology™, to learn more about FALKE products click here for more information.
Boy Box by Edwin Exaus, Co-Founder: At BOY BOX, we offer a fresh perspective on how the male body is viewed. Our bodies and their most private areas deserve to be celebrated.Our mission is to elevate men’s intimates. We do this with the use of premium materials, a perfect fit, and innovative design. The products we make are created with you in mind. It’s what’s underneath that counts.
Boy Box was co-founded by friends Maleke Glee and Edwin Exaus, but brought to life by supporters. Our goal is to design men’s intimates with intention. We prioritize fashion, will never sacrifice all-day comfort, and are pros at inclusivity. Now under the direction of Exaus, the brand hopes to build the Boy Box community openly and honestly. Our collections are a reflection of us and with your support, a reflection of you. To learn more about Subscribe boy box, click here for more information.
Dream Girl International brands: We’re Dreamgirl International, the trendsetting brand launched in 1978, by trailblazer and lingerie connoisseur, Patricia Fischer. With the belief that every woman should embrace her sexy side and feel empowered while doing so, Dreamgirl International grew and began to design styles that suited the modern woman’s wants, needs and lifestyle.
Since the early days, we have evolved into one of the fastest growing lingerie manufacturers in the world. We pride ourselves on our commitment to women or the dream girl as we affectionately call her. She’s always at the core of our work and drives every decision we make.
Our team of highly creative designers work to develop styles for women to look and feel their best. Our collection spans from the demure babydoll to the more overt bustier and sheer chemise to the signature ‘Very Sexy’ fetish lingerie collection. We design at every level including occasion appropriate bridal styles and curve-hugging plus-size pieces as well.Click here to view more about Dreamgirl International.
Curve, hosted by Comexposium, is the leading trade show platform for intimate apparel and swimwear. In North America, Comexposium produces Curve New York, Curve Los Angeles and Curve Montreal to gather top brands, buyers and industry influencers. The show focuses on creating business relationships, sharing experiences and identifying trends and themes for the intimate industry around the world.
Comexposium is the undisputed world leader for lingerie and swimwear, with international events in Paris, Shanghai, and Hong Kong. It is also the French reference for sports textiles and equipment trade shows.
World Liberty TV, has covered Curve Expo, New York for the past 6 years, See More in our World Liberty TV, Luxury Channels and Blogs by clicking here.