By:Betty Coker, Editor in Chief  For World Liberty TV

For 3 days, Curve New York, the leading trade show for intimate apparel and swimwear in North America, —a division of Comexposium – held its bi-annual show at New York’s Javits Center February 4-6. The show welcomed retail buyers and industry tastemakers with opportunities to create new business, discover upcoming designers, network, and attend exclusive events.

In addition, Curve has expanded its reach to the west coast and Canada with Curve Los Angeles taking place on February 18-19. Curve’s Canadian, regional summer show, Curve Montreal, will take place later this year, on August 11-12th.

Over 150 international lingerie brands exhibited at Curve NY over 3 days. Attendees had the opportunity to attend Trend Seminars, Bra-fitting workshops, fashion shows, shop a curated beauty lounge and so much more.

“According to Circana, sports bras, and nightwear are strong categories in women’s intimate apparel,” says Raphael Camp, CEO of Comexposium US. “The lingerie sector is evolving. Shapewear has gone from being a fashion phenomenon to a social phenomenon,” Camp says. “Over the last 20 years, it’s grown into its own category, with sales soaring all over the world.”

As key examples, Camp cites beloved shapewear brands Anita, Leonisa, Wacoal, and Aubade—which has just launched a new range of body-sculpting lingerie. He adds: “We also welcome for the first time Julia Haart, the reality TV star of the show My Unorthodox Life. Julia launched +Body by Julia Haart at Curve New York, celebrating its affordable collection for women of all shapes and sizes. It was great to have her join the show” he added.

In addition, Curve New York hosted a VIP Cocktail Party and Fashion Show at The Venue at Hard Rock Hotel New York on Sunday, February 4th. The “by-invitation-only” event featured 15 brands: Anita, Aubade, Chantelle & Chantelle X, Elomi, Leonisa, Natori, Nette Rose, Noblesse Oblige, Panache, Skarlett Blue, Sculptresse, Simone Pérèle, Rosa Faia, and Wacoal. With an emphasis on celebrating the latest trends in lingerie & body positivity, each label highlighted pieces from their Fall 2024 collections before buyers, press, influencers, stylists, and other top tastemakers.

Spotted trends include strappy bodysuits, metallic details, bright and subdued colors, nude basics for every skin tone and shapewear – along with intricately detailed, hand-made lace pieces that stunned everyone in the audience. The show was filled to capacity with the industry’s top lingerie buyers, writers and other fashion enthusiasts who came out to celebrate the February edition of Curve New York.

The #1 B2B event for the intimate apparel industry!  Curve, a division of Comexposium, welcomes you with opportunities to create new business, discover upcoming designers, network, and attend special events.

This February 2024 edition of Curve New York will offer a global mix of 150+ brands showcasing their Fall/Winter 2024 intimate apparel, active wear, and loungewear collections, as well as merchandise for immediate deliveries.

The show is open for 3 days to shop and make connections. Additional activations, special events, & lectures are planned.

Complimentary access is offered to qualified retailers only (independent boutiques, department stores, online stores, etc. selling a variety of labels) to attend as visitors and create business with brands, who are the exhibiting vendors.

The Curve show is returning once again to the Javits Center, next to Manhattan’s newest resurgent neighborhood, Hudson Yards.

Offering extensive exhibition space and wider aisles, the Javits Center has plentiful areas for eating, socializing, and hosting special events.

Some of the following brands were exhibiting and showcasing at CURVE NY Winter Show Feb -2024: +BODY BY JULIA HAART, USA, ANITA FROM GERMANY, ANTIGEL from FRANCE, BERLI from AUSTRALIA, BETTE E PAGE from United Kingdom, BOGLIETTI from Italy, BRAVADO Designs from CANADA, CALIDA from Switzerland, CREACION ES SELENE from SPAIN, ENTOS from MEXICO, ISAYES PIJAMAS from COLOMBIA, LUNA B , from TURKEY, MARI M Lingerie from BRAZIL, NETTE ROSE , from SOUTH AFRICA, PLAYBOY , USA, VAMP from GREECE, LEONISA from USA/Colombia and many more from around the world.

Some of the Lectures included: The Real Scoop on Selling Through Social Media Keynote, Get out of the grid of posting pretty, but ultimately pointless photos and into the new era of educating, inviting, and ultimately selling to your clients.

This keynote panel discusses what’s working, what’s not, and what’s coming next so you can engage your customers & boost your sales through social media.

The Panelists included: Kimmay CALDWELL ,HURRAY MEDIA, Ashley TUCCI, ARISTELLE, Melanie SUTRATHADA ,MELANIE SUTRATHADA and  Emily DOREN LACE and  DAY. There was so many panels over the three days and many great speakers.

There was complimentary breakfast, Crepes, and refreshments throughout the day. Hundreds of people were in attendance enjoying the CURVE Show 2024.

About Curve: Curve is the leading trade show for intimate apparel and swim in North America, with events in New York, Los Angeles, and Montreal. Top brands, buyers, & industry influencers come to Curve to create business relationships and learn about the latest fashion trends and industry shifts. Curve is produced by the Comexposium Group.

About Comexposium: Comexposium Group, a world-renowned event management company, proudly stands among the industry leaders in organizing events and fostering communities around professional activities and passions. With solid expertise, Comexposium offers a diverse range of over 150 events, catering to professional and general audiences, spanning more than 10 key sectors.

Whether in the realm of Retail, Digital, Healthcare, or Fashion, Comexposium distinguishes itself by creating exceptional experiences that bring together key players from each sector. Their extensive portfolio of events includes trade shows, exhibitions, conferences, and various innovative formats, providing a fertile ground for networking, exploration, and business opportunities.

Through their commitment to excellence and profound understanding of the needs of each community, Comexposium can deliver high-quality events tailored to the latest trends and constantly evolving demands. Their meticulous attention to detail is evident in every aspect of their productions, from impeccable finishes to rich and inspiring content. Comexposium Group is a dynamic force that drives the growth of the industries it serves. By bringing together key stakeholders, fostering exchanges, and creating development opportunities, Comexposium actively shapes the future of major sectors.

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