Goya was started in a small storefront in Lower Manhattan, New York, catering to local Hispanic families by distributing Spanish foods such as olives, olive oil and sardines. Driven by the belief that there was a growing consumer market for high-quality, fresh-tasting, Latino foods, the Unanues infused their personal philosophy throughout the company.
This commitment to excellence is the cornerstone of Goya’s popular credo, “If it’s Goya, it has to be good”. The result of this simple, yet deeply resonant pledge is the evolution of Goya Foods into a leader in the Latin American food industry, with operations spanning the globe.
Throughout its history, all of Goya Foods 3,000 dedicated employees have helped build the company’s solid reputation as the leading authority on Hispanic food.
Whether presenting consumers with the finest products from the Caribbean, Mexico, Spain, Central and South America, the Goya brand has insured quality for multiple generations of satisfied consumers.
Goya Foods remains firm in its commitment to being the brand of choice for authentic Latino cuisine while retaining its family-oriented approach to its consumers, all of whom comprise La Gran Familia Goya.