Interview With Felicia Rushkin, President Felicia Ltd, Contemporary and Vintage Jewelry – 2011

Founded in 1999, in the basement of Felicia Ruskin’s home, Jewelry By Felicia has experienced consistent growth throughout its history.

Leveraging her experience as a designer of Fine jewelry, Felicia’s mission has always been to incorporate the elegant and classy designs of gemstone jewelry, into affordable crystal based pieces. That rich look and feel, at reasonable price points, has made Felicia’s designs popular with a wide range of buyers and through various channels.

Felicia’s business has evolved through the years. Early on, Felicia would load up her Minivan with her designs, and head out to Craft Shows and Flea markets.

As her following grew, she expanded into true Wholesale distribution and became a staple in many of the Finest fashion Boutiques throughout the world. Today, Felicia’s Brand is displayed in over 5,000 of the most beautiful Boutiques throughout the US, Europe, and Asia.

Felicia has been a Showcased Designer on Home Shopping Network, Shop NBC, and Shop Channel Japan. Her designs have graced the covers of many of the finest fashion catalogues, including Victoria’s Secret. And several of the most prominent Retail Chains in North America have featured her work, including Steinmart, Century 21, London Drugs, and several others.

Most recently, you can see Felicia’s talent displayed through some of the most popular and prominent Internet Commerce sites, including HauteLook (a Nordstrom company), Zulily, and Rue La La.

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