Home Instead® and Joy Bauer Celebrate the Power of Cooking for Longevity. Collaboration kicks off with a NYC event focused on how caregivers help older adults age well at home by assisting with meal prep and nutrition.
Home Instead, Inc., an Honor company, the world’s leading provider of in-home care for older adults, has teamed up with renowned nutrition expert and TV personality, Joy Bauer, to spotlight the powerful connection between nutritious food, longevity, and meaningful aging in helping older adults age at home.
As a trusted voice in wellness and a #1 New York Times bestselling author, Bauer has built a career around helping people feel their best through food. Her collaboration with Home Instead centers on a shared belief: healthy aging begins at the table with caregivers helping to lead the way.
“Cooking with–and for–my parents is the ultimate feel-good! It’s quality time together, and it enables me to fuel their health and vitality,” said Joy Bauer. “I’m excited to team up with Home Instead to demonstrate how nutritious meals can help older adults thrive, using simple and delicious recipes that provide joy at every age.”
To mark the start of this meaningful collaboration, Bauer joined Home Instead in New York City for an intimate media event focused on Cooking for Longevity: sharing recipes, meal prep tips from Home Instead Care Pros, and stories that highlight how food can fuel wellness and connection at every age.
With adults over 65 now outnumbering children for the first time in history, the demand for aging support is skyrocketing, while the supply of caregivers struggles to keep up. This collaboration addresses that growing care gap, showing how Home Instead Care Pros can step in to provide vital help with nutrition, meal prep, and daily routines that support healthier aging at home.
“As we face a growing care gap, solutions like nutrition and meal support aren’t just nice to have, they’re essential,” said Seth Sternberg, Co-Founder and CEO of Honor, the parent company of Home Instead. “Our work with Joy Bauer highlights how services, like those Home In stead’s Care Pros offer, can help bridge that gap and empower older adults to stay healthier and more independent at home.”
As more people choose to age at home, the support of a Home Instead Care Pro can make this easier. From personal care and medication reminders, to companionship, transportation, and nutritious meal preparation, Care Pros help older adults maintain independence, preserve dignity, and continue living life on their own terms.
Close to 100 people were in attendance at Harry’s Table by Cipriani, 235 Freedom Pl S, New York, a Demo and dinner was prepared by Joy Bauer, which each of the guests enjoyed.
Speeches made by Seth Sternberg, CEO & Co-Founder, Lakelyn Eichenberger, PhD, Gerontologist and Caregiving Advocate and Care Professionals with Home Instead.
It was a very important event, how seniors and our aging population can stay home and get the care they need and eat nutrition food and to live a better and healthy lifestyle.
About Honor Technology: Founded in 2014, Honor was the first company to bring technology solutions, operational support, and a large pool of caregivers to home care agencies across the United States. Today, Honor Technology is reshaping the future of aging care by leading the way for healthtech innovation, combined with a human touch. Visit honorcare.com to learn more.
About Home Instead: For more than three decades, the Home Instead® network has been the world’s leading provider of in-home care for older adults. Each Home Instead franchise offers an individualized approach to help keep aging adults comfortable and cared for at home. Globally, the Home Instead network supports the work of over 100,000 Care Professionals and provides more than 60M hours of care, annually. Visit homeinstead.com to learn more.
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Questex’s International Beauty Show (IBS New York) and the International Esthetics, Cosmetics, and Spa Conference (IECSC New York) returned to the Javits Convention Center March 23-25, 2025, debuting an unprecedented lineup of new exhibitors, immersive experiences and exclusive professionals-only pricing on must-have beauty and spa products and services.
“We are excited to showcase over 430 trailblazing brands with a record-breaking 166 new exhibitors,” said Elizabeth Fantetti Trevorrow, Event & Partnership Director, Questex’s Wellness Group. “The co-located shows offer unique opportunities for innovative brands to promote and launch new products and services to tens of thousands of hair stylists, colorists, barbers, nail technicians, makeup artists, lash specialists, estheticians, spa and salon owners & managers, and wellness professionals.”
Featured Brands: IBS New York 2025 exhibit floor will feature hundreds of high-profile brands, including: L3vel3 (New!), Salonory (New!), CHI by Farouk, DNA Hairtools and Extensions, HALOCOUTURE Extensions, Hairtalk Extensions, Lashbox LA, Parlux, Pibbs Industries, Pureo Natural Products, Turbo Power and many more!
IECSC New York 2025 exhibiting brands include: COSGRAM USA (New!), SmrtSkn (New!), Christine Valmy, Procell Therapies, Circadia, Dermalogica, Celluma, Esse, DMK, FaceReality, Healthyline, HydraFacial, Perfect Corp, Eminence Organic Skin Care, FarmhouseFresh, Geneo, MerryLaz, Silhouet-Tone USA and more!
New Can’t Miss Experiences at the 2025 New York Shows. The Glam & Go Showcase Stage Beauty’s biggest names will take the spotlight as they demonstrate their latest innovations and the hottest trends on The Glam & Go Showcase Stage.
Live Fashion Hair Demonstrations: Led by industry legend, Byrd Mena, Live Fashion Hair will be at IBS NY for the first time ever and will showcase jaw-dropping education by elite, international artists and influencers.
The Business District: The Business District is a new prime show floor destination for salon and spa professionals seeking solutions to enhance their business operations.
The Fades & Blades Barber Battle: powered by L3vel3 and sponsored by Rolda, Cocco and Andis, will be held on Sunday, March 23rd and will pit twenty-four barbers in a friendly competition The Show also offers hours of tailored content exclusively for the barber community
Powerhouse Pavilion: Completely redesigned for 2025 as a dynamic classroom featuring panel discussions led by industry educator, barber and activist Rodrick Samuels.
Say Yes to You Lounge: Step into our instagrammable inspiration zone, customize your badge with fun flair ribbons, and refresh your professional image with a free headshot session.
We had the pleasure of meeting a good few vendors at IBS NY and IECSC NY we like to share their product information below.
IBS NY + IECSC NY Press Room: which was sponsored in 2025 by Farouk Systems Inc., the visionary behind the iconic CHI® and BioSilk® haircare brands. CHI®, a global leader in haircare and styling tools, will unveil the latest expansion of the brand’s award-winning LAVA hair tool line and much more!
About IBS New York: Produced by Questex and presented by American Salon, IBS New York is the longest running professional beauty event in the country. IBS New York is for professionals only and reaches a wide cross‐section of participants including salon owners and managers, hair stylists, hair colorists, makeup artists, nail technicians, beauty and hair product manufacturers and distributors. Connecting serious beauty professionals with the best in the industry, the show brings hundreds of top beauty brands together under one roof for free educational classes by industry legends, workshops, and exclusive show-floor discounts.
About IECSC: Produced by Questex, the International Esthetics, Cosmetics and Spa Conferences (IECSC) are for professionals only and reach a wide cross‐section of participants from spa and wellness product manufacturers and distributors to spa owners, directors and managers, estheticians, massage therapists, cosmetologists, medical estheticians, and dermatologists. With dynamic trade show floors, in-depth conference programs, and presented by American Spa, the IECSC events provide the perfect meeting ground for the world’s most elite and qualified spa professionals looking to meet the top skin, cosmetic and wellness companies.
About QUESTEX: Questex helps people live better and longer. Questex brings people together in the markets that help people live better: hospitality and wellness; the industries that help people live longer: life science and healthcare; and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results.
It was very well attended event, companies in attendance from all over the World, showcasing and debuting their new Products at IBS NY + IECSC NY shows, see more Vendor interviews in our World Liberty TV, Wellness, Beauty and Health Channels by Clicking here.
BY: Adal Hussain, Chief Editor for World Liberty TV, @ 25th St & 5th Ave NYC, Mon Nov 11 th 2024
Honor Ruck, 9/11 Memorial and Museum’s Salute to Service and Wreath-Laying Ceremony, Honoring Service Members that precede over nation’s largest Veterans Day Parade.
On Mon November 11th 2024, beginning 12-30pm, the 105th Annual New York City Veterans Day Parade- the nation’s largest commemoration service, marched up Fifth Ave, from East 25th Street to East 45th Streets in honor of our nations Veterans.
The parade that is produced every year, by the United War Veterans Council (UWVC), is expected to feature nearly 300 marching and vehicle units and welcome 20,000 participants from across America.
Representing every service branch of the military and every era, thousands of veteran’s military members, service organizations and youth cadets participate with marching bands, floats, motorcycles and vintage vehicles adding to the celebratory atmosphere.
Ahead of this year’s parade, the UWVC and its partners, hosted a series of ramp-up events.
On Sunday, November 10th, veterans and active military participated in an honor Ruck (fitness march) from the Eternal Light Flagstaff at Madison Square Park to the World Trade Center Reflecting Pools.
The ruck ended with an speaking program, featuring 9/11 Memorial and Museum’s President and CEO, and United States Air Force Veteran Elizabeth L. Hillman, alongside the United States Marines Corps as part of the Museum’s annual salute to service, a tribute that honors those who served in the military , as well as the families and communities that support them.
Right before the parade, the annual wreath laying – ceremony took place, with the wreaths presented by veteran representatives, public officials, foreign allies, and senior military leaders.
Which included: Grand Marshall Dakota Meyer, Honorary Marshalls, Mercedes Elias and John Escalante.
United Veterans War Council, President and Executive director, Mark Otto. Veteran’s and currently serving military personnel.
About Grand Marshal Dakota Meyer: is a former United States Marine. A veteran of the War in Afghanistan, he was awarded the Medal of Honor for his actions during the Battle of Ganjgal on September 8, 2009, in Kunar Province, Afghanistan.
Meyer is the second-youngest living Medal of Honor recipient, the third living recipient for either the Iraq War or the War in Afghanistan, and the first living United States Marine in 38 years to be honored.
On November 6, 2010, the Commandant of the Marine Corps, General James F. Amos, told reporters during a visit to Camp Pendleton, California that a living United States Marine had been nominated for the Medal of Honor. Two days later, Marine Corps Times, an independent newspaper covering Marine Corps operations, reported that the unnamed person was Meyer, citing anonymous sources. CNN confirmed the story independently two days later.
On June 9, 2011, the Marine Corps announced that two other Marines on Meyer’s team in Ganjgal would receive the Navy Cross, the second-highest award for valor a Marine can receive. Capt. Ademola Fabayo and Staff Sgt.
Juan J. Rodriguez-Chavez were recognized for their roles in retrieving the bodies of the fallen Marines and Corpsman. Before Meyer began searching for the missing servicemen on foot, Rodriguez-Chavez drove a gun truck into the kill zone with Fabayo manning the truck’s machine gun.
When President Obama’s staff called Meyer to set up a time for the president to inform him that he would be given the Medal of Honor, they were told Meyer was working at his construction job and were asked to call again during his lunch break. He was awarded the Medal of Honor in a ceremony on September 15, 2011.
When a White House staffer contacted Meyer to arrange the ceremony, Meyer asked if he could have a beer with the president and President Obama agreed to the request.
He received an invitation to the White House to meet Obama in the afternoon before the ceremony. Meyer also requested that when he was honored, simultaneous commemorative services should be held at other associated locations to honor the memory of his colleagues who died or were mortally wounded during the ambush and his rescue attempts.
About United War Veterans Council: The mission of the United War Veterans Council (UWVC) is to honor and serve America’s veterans.
We are dedicated to ensuring that the public always embraces its commitment to provide all veterans and their families with the care, recognition and opportunities they have rightfully earned.
The United War Veterans Council (UWVC) traces its lineage back to groups founded by veterans of the Spanish-American War (1898). These groups continued activities and traditions established by veterans of the Revolution and the War of 1812.
The modern UWVC was revived in 1985 by a group of Vietnam veterans, initially for the purposes of salvaging the New York City Veterans Day Parade, which was on the verge of extinction.
Today, that Parade has grown into the largest Veterans Day event in the nation, drawing tens of thousands of participants and hundreds of thousands of spectators.
Going forward, the UWVC is being led by our latest generation of Iraq, Afghanistan and Post-9/11 veterans.
We are building on past successes by focusing our efforts on our Health and Wellness Programs, and Legacy and Education Initiatives. Our goal is to ensure that the UWVC will continue to honor, support, and serve veterans for years to come.
The UWVC Foundation is the 501 (c) (3) arm of the United War Veterans Council. The Foundation supports UWVC’s initiatives to honor and serve our veterans.
It was a very well attended parade thousands of people in attendance from all over the world, to support veterans and military personnel.
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