BY: Liliana Rocio, Senior Editor For World Liberty TV
Pics BY: AL CAPLAN FREELANCE PHOTOGRAPHY
The four-day event includes networking opportunities, a one-day trade show of over 400 companies, retail “thought-leader” breakfast panel hosted by Perishable Pundit Jim Prevor, educational micro-sessions and tours of the region’s vibrant industry, including local retailers, wholesalers, food service distributors, urban farms and unique eateries.
The program also includes an outreach to students and faculty at regional universities as well as distinguished culinary schools, plus the “Connect with Fresh” media immersion, luncheon and show tour involving influential bloggers, consumer editors and those working with all forms of social media.
Back by popular demand are three co-located conferences for those who wish to come early and/or stay later:
Monday, December 11, the Foundational Excellence program with Cornell professors offering one day of industry trends and take-aways for executives with less than 5 years in produce;
Tuesday, December 12, the Global Trade Symposium offers attendees the latest insights on produce importing and exporting to and from the Northeast Region;
Thursday, December 14 the “Ideation Fresh” Foodservice Forum covers the role of produce in culinary innovation and foodservice profitability.
The Keynote breakfast with a Thought-Leader Panel will take place at the Javits Center River Pavilion on Wednesday, Dec. 13 from 7:30 to 9:30 a.m. The show floor opens at 10 a.m. and closes at 5:00 p.m.
Also on Wednesday, the Spouse/Companion Program will start at 8:30 a.m. at the New York Hilton. Registrants enjoy exclusive use of a suite at the Hilton Hotel set aside for their New York experience. A continental breakfast, refreshing beverages and an assortment of petit fours, tea sandwiches and, of course, fresh fruit and vegetables are served throughout the day.
The out-of-hotel tour starts with a morning site seeing and shopping expedition at some of Manhattan’s most unique retail stores including Bergdorf Goodman and Tiffany & Co. In addition, an exclusive coach serving participants will provide a tour to top museums, historical sites, Chinatown, Little Italy and more.
Back on the show floor, chef demonstrations will be ongoing at the Javits Center North. Also during this time slot, Educational Micro-Sessions will be held. A Connect With Fresh Media Immersion will help media professionals know all about the fresh produce industry, and lead them on a tour of the exhibition floor.
The final post-show day, Thursday, Dec. 14, is also packed with opportunities, including the IDEATION Fresh Foodservice Forum, which covers the role of produce in culinary innovation and foodservice profitability. Held at the New York Hilton, the Menu Marketing event is where foodservice meets produce. It is a deep-dive into produce on menus that offers tips and strategies designed to increase consumption of fruits and vegetables.
The New York Produce Show and Conference is touted as one of the largest produce trade shows in North America. With more than 5,000 attendees meeting more than 400 exhibitors in one day, there’s a lot of business to do in a short amount of time.
Consumer Media and Influencer Lunch during the NY Produce Show on December 13th guest speaker Joanna Pruess. She spoke about Breaking the Rules for Fun and Profit: My Life Thinking Outside of the Box. In life, there are many rules and guidelines meant to kept us on the straight and narrow.
Joanna Pruess talked about what happened when she stepped off the path and by luck, intuition, or her DNA created some unique opportunities. She describes her dual careers as a fashion designer (her creations appeared in Vogue magazine’s fall designer collection and in 5th Ave. windows) and an award-winning author of 14 cookbooks, journalist, creative consultant to the specialty food industry and media personality.
Believing the joys of food should be available to all, she talks about creating classes for the visually and hearing impaired in her cooking school, teaching in inner city schools, and presenting historical feasts in costume celebrating the relevance of food across the ages and from around the world.
The invite-only Connect With Fresh Consumer Media & Influencer Lunch at the New York Produce Show and Conference was on December 13th from 11:30am – 1:00pm at the Jacob Javits Convention Center, New York City
All exhibitors have the same size booth, all in one hall, putting every company on an equal playing field to influence buyers.