The three-year historic Transformation of Madison Square Garden was officially completed on October 24th, 2013, providing a significantly enhanced experience for customers, athletes, entertainers, suite holders and marketing partners, from the fist row to the last. The transformed Garden is expected to attract even more high profile sports and entertainment events, major concerts and awards shows, as well as provide new and unique opportunities for marketing partners to drive their business objectives.
The project’s architect is Brisbin Brook Beynon, Construction Manager is Turner and Project Manager is JLL. Extensive research and focus groups were conducted and the feedback was used to develop the plans for the Transformation. The project involved over 2.6 million man hours of union labor, the equivalent of at least 1,300 full-time jobs, creating as many as 3,700 union construction jobs. An estimate of 2,851 tons of steel was used in the completion of the project. There is a 22% increase in the number of restrooms now available, as well as a 26% increase on concessions offered. The number of suites increased from 89 to 96 and both the Madison and Garden Concourses, as well as the Chase Square have more than doubled in size. For the Chase Bridges, 880 steel pieces were used for their erection and a total of 150 yards of concrete was installed.
The Transformation Project consisted of three phases, one phase for each year of construction.
Phase I of the Garden Transformation debuted for the 2011-12 season and included new Lower Bowl seating area, an expanded Madison Concourse, 20 new Nespresso Event Level Suites, New Delta Sky360 Club, New 1879 Club, open areas on the Garden Concourse and new West Balcony and new Knicks and Rangers locker and dressing rooms.
Phase II of the Transformation debuted for the 2012-13 season and included new Upper Bowl seating area, expanded Garden Concourse with city views and more restrooms, new Lexus Madison Suite Level, new all-inclusive Madison Club, return of the beloved Blue Seats and homages to The Garden’s storied history on the Madison Concourse with new “Garden 366” and “Defining Moments” exhibits.
Phase III, which marks the completion of the Transformation debuted for the 2013-14 season and included a doubled in size new Chase Square 7th Avenue entrance, 2 new first-of-their-kind Chase Bridges, new EIGHTEEN/76 Balcony, new state-of-the-art GardenVision, new Signature Suite Level and restoration of the iconic Garden ceiling.