UDIFU is a Shanghai-based affordable luxury brand of ‘ready-to- wear’ woman’s apparel begun by it’s founder & creative directive Zhuliang Li in 2006.
In classical China’s 2300 year core, there is a philosophy that man is an integral part of nature. A strong expression of this ancient Chinese theory is the human lifestyle following up on the rules of nature, combining itself with it’s subject on an essential, serene, and ecstatic order.
Zhuliang Li is so strongly inspired by this belief that he adapted it into his fashion by designing a unique ‘all-in-one style’, for all body-types, in subtle sophisticated detail with distinction in silhouette. Li’s design and style emphasize on the relaxed, spontaneous, pleasant awareness. When you put ‘OUDIFU’ on, you bring modern humans closer to nature.
In 1981 at age 11, Zhuliang Li, the 7th of 8 children, was sent by his parents to a tailor to learn the fundamentals of design. Zhuliang Li never went to fashion school. This was how and when Zhuliang Li began his fashion passage, detailing styles for various individuals, as well as face-to-face communication with the customer, bequeathing himself with a deep sense of consciousness for different female body type configurations…their shapes, needs, and wants.
Accordingly, Zhuliang Li, gained numerous industry awards including CQGC ‘Best Fashion Brand 2009’, ‘Top 10 Chinese Fashion Designers 2011’, and ‘Top 10 Fashion Brands Shanghai International Fashion Festival 2012’.
His retail stores number 250 in major Chinese cities and markets.
Zhuliang Li is also recognized for his humanitarian endeavors such as donating towards the relief efforts of the Great Sichuan Earthquake 2008.
The Mercedes-Benz Spring/Summer 2015 Fashion Week collection at Lincoln Center New York City was OUDIFU’s initial entry into the American Market as a mainland Chinese designer in the USA, bestowing the concept of ‘Elephants’ as a theme, to imply the connection between humans & nature, in accordance with the protection of vulnerable endangered species, that by protecting them, we save ourselves.
On February 16 at the A/W 2015 Mercedes-Benz Fashion
Week, OUDIFU made his 2nd presence at the New York Fashion Week, utilizing his latest theme, the extinct Wooly Mammoth, which once coexisted with early humans.