By: Gloria Smith, Associate Editor for World Liberty TV
Leading Entertainment and Sports Marketers Convene at MOBE Symposium. All roads lead to Newark on April 25-26 for the MOBE Symposium. An acronym
recognized as a respected marketing conference for Black professionals and
Entrepreneurs, as well as those targeting the Black consumer market.
The conference kicks off on Thursday evening, April 25 , with a VIP reception for
sponsors and registrants at the Grammy Museum Experience at Prudential Center.
They will be treated to interactive exhibits simulating the recording
process, performing on stage, remixing a song, playing the drums and more.
The symposium officially opens Friday, April 26, with breakfast and welcome
remarks from title sponsor Prudential and co-sponsors P&G, AARP and Urban
One. As part of AARP’s presentation.
Dr. William Pickard will set the tone for theday sharing his business acumen and experiences growing Black businesses. A multimillionaire and generous philanthropist, he is the founder and chairman of Global Automotive Alliance, one of the country’s leading minority-owned logistics and manufacturing companies.
This one-day immersive event is packed with informative panels that will help
provide insights into trends and opportunities for new entrepreneurs and
experienced marketers, all under the theme Our Money Matters.
“At MOBE, our content is unique in that we provide examples of case study successes, and
Our intent is to leverage our ability to positively tap into our
cultural base and creative influence and understand the economic impact of
working and growing together,” says MOBE founder Yvette Moyo.
The luncheon keynote will be delivered by Michele Thornton Ghee, EVP of
Business Development for Endeavor Global Marketing.
She and her team help brands better leverage the cultural relevance of the world around them while creating programs that connect to consumers.
Lyneir Richardson, executive director of the Center for Urban Entrepreneurship
and Economic Development (CUEED) at Rutgers-Newark, has curated a global
marketing panel with extensive experience in Africa, Asia and Europe to discuss
strategies for making connections and profitable deals in other countries.
Clayton Banks, co-founder and CEO of Silicon Harlem, assembled a group of
sports executives to examine the wildly popular e-games, gambling and how
technology is transforming the sports experience.
Dorinda Walker, CEO of Cultural Solutions Group, leads the panel of executive
women who will review the power of female professionals leading the charge and
their forecast for the future. Included on the panel is Aisha Glover, president &
CEO of Newark Alliance, an organization dedicated to the economic revitalization
of the host city. Social justice and its influence on consumer/brand engagement will be tackled by activist and filmmaker William Calloway. It was his advocacy for the release of
the video of LaQuan McDonald’s murder by a Chicago police officer that sparked
a movement. Nike and Colin Kaepernick, Pepsi and Kendall Jenner are
contrasting examples of why brands should collaborate with social justice
influencers and plan appropriately.
Filmmakers, music creators and visionaries make up the Music, Film and TV
panel, Our Voices, Our Stories Matter. They will provide guidance to the
attendees on creative ways to finance the stories and earn more from the stories.
A closing cocktail reception will offer attendees an opportunity to further network
with the presenters and fellow registrants. Updates are posted.
We have to say it was one of the best Symposium one can attend, great panels, speakers, Networking , and vast knowledge of many topics discussed, MOBE Symposium was held at Prudential insurance Company in Newark New Jersey.