Blog Archives

One Vanderbilt, Ribbon Cutting Ceremony Oct 21st Twenty Twenty One-New York City

SL Green Realty Corp. (NYSE: SLG), Manhattan’s largest office landlord, celebrated the grand opening of SUMMIT One Vanderbilt, the world’s most immersive observatory experience. SL Green executives, SUMMIT One Vanderbilt creators, One Vanderbilt partners and New York City leaders celebrated the historic occasion today at a ribbon cutting ceremony to officially open the highly anticipated destination to its first visitors. SUMMIT One Vanderbilt opens as New York City welcomes back visitors from across the globe. SUMMIT One Vanderbilt will be enjoyed from morning to night as guests take in New York’s most stunning views through the truly unique pairing of AIR, a multi-sensory art installation, with the thrilling experiences of LEVITATION and ASCENT.

“This awe-inspiring destination in the heart of Midtown Manhattan is unlike any other experience in the world and it’s with great pride and excitement that we welcome our first visitors to SUMMIT One Vanderbilt today. The energy in New York City is palpable and we’re thrilled that SUMMIT One Vanderbilt can play a central role in its rebound as visitors come rushing back to the greatest city in the world,” said Marc Holliday, Chairman and CEO of SL Green. “We set out to create a truly unique destination for New Yorkers and visitors from around the world to explore and SUMMIT One Vanderbilt delivers – you need to experience it to understand it. From thrilling ways to take in the best views of Manhattan to the multi-level and multi-room immersive art experience called AIR, we expect people to visit again and again.”

SUMMIT One Vanderbilt:  This multi-level, 65,000 square-foot entertainment space took years to conceive, design and develop. Ideally located in the heart of Midtown, SUMMIT One Vanderbilt boasts thrill experiences, elevated food and cocktails, and an outdoor terrace with the highest urban alpine meadow in the Western hemisphere. Thrill seekers can enjoy 2 options to test their mettle. SUMMIT One Vanderbilt’s LEVITATION sky boxes allow guests to step out from the envelope of the building and stand on transparent glass 1,063 feet above Madison Avenue, with the hustle and bustle of city streets directly beneath them. For the extreme thrill seeker, SUMMIT One Vanderbilt’s ASCENT, an all-glass elevator with a transparent glass floor, will take guests from the terrace level up the side of the building, to over 1,200 feet (364 meters), nesting at the highest viewing point in midtown Manhattan. The final stops on the SUMMIT One Vanderbilt journey are APRÈS and the SUMMIT TERRACE.

See much more in our World Liberty TV, Luxury Channels and blogs by clicking here.

Dr Abbey Honored with the Humanitarian of the year award by Greater NY Chamber of Commerce -2021

On Sept 24th 2021, I was honored as the Humanitarian of the Year, by the Greater New York Chamber of Commerce at the Edison Ballroom New York City.

Mark Jaffe, President of Greater Chamber of Commerce went on to say, I am very happy to Honor, Dr. Abbey with the Chambers highest award as the Humanitarian on the year for the year 2021.

Dr. Abbey and his Organization , Humanitarians of the World Inc,  Since The Covid-19 Pandemic have helped close to Seven Thousand people with Food and PPE, throughout the Tri-State Area, and continue to help many more who need to be helped.

Also Dr.Abbey organized the COVID-19 Champions awards honoring close to 100 people, which included first responders, health care workers, FDNY. Also close to fifty organizations were honored for helping thousands of people throughout the Tri-State area, each one of them were honored with a plaque for their contribution to humanity.

Close to 20 political leaders were also honored for their contribution during the COVID-19 Pandemic. Additionally, a religious diversity panel was organized, Where Muslims, Christians, Jews, Hindus, Buddhists participated and shared how each one of the religious organizations helped many people.

See  The COVID-19 Gala by clicking here.

See COVID-19 Gala Blogs by Clicking here.

See more in our World Liberty TV, Humanitarian Channels and Blogs by Clicking here.

Greater New York Chamber of Commerce’s 20th Annual Business Expo

The 20th Annual Greater New York Chamber Business Expo, Metropolitan NY’s Longest Running

Regional Business Fair, took place on Thursday, September 23rd, 2021 at The Edison Ballroom New York, from 9:30am – 3:30pm.

The Program started as follows: 9:30 am: Ribbon Cutting with NYC Veterans Commissioner James Hendon. 9:45 am: COVID Protocols for Getting Back to Work, Linda Bulone, NYCHHC COVID Research Nurse, moderated by our Chief Editor, Dr. Abbey.

This was a very important panel because a lot of small business people needed to be educated about running a business during COVID-19 and Miss Linda Bulone did a wonderful job educating many people in the audience. After the panel there was an Q&A session for Small Business attendees and general public who were in attendance to have their questions answered.

At 10:30 am Public Safety JOB #1 Safe & Clean Streets for Getting Back to Work, a panel which was headed by Terence Monahan, NYC Senior Advisor Public Safety and Covid  Recovery , former Chief of New York City Police Department (NYPD), Ruth Katz, Co-Founder Citizens for a Safe NY and Al Eskanazy, founder of Community Police Relations.

This was a very highly attended panel with close to one hundred people listening to the above experts.  Chief Monahan explained about the crime in the subways, that a lot of the homeless people with mental issues were committing, during COVID-19 and the media was exposing them on the front page of their publications and blowing it out of proportion. It was handled immediately by the NYPD. He also went on to say that, the shooting that took place in Times Square, was all caught on camera and each step of the way there is a camera installed and anyone committing a crime in Times Square will be caught immediately.

Al Eskanazy, founder of Community Police Relations went on to say we gave thousands of Turkey’s during the holidays for people to enjoy during the   holidays, and his organization was working with many police officers and civilians to getter a better understanding of the work police is doing for all communities in New York.

11:15 am Financing Suggestion Intro By NYS Comptroller Tom DiNapoli  Loan Forgiveness & Economic Injury Disaster Loans, SBA Assistant District Director Peter Fehnel Remarks NYS Comptroller Tom Di Napoli Video Remarks. He Went on to say that these small businesses are the backbone of our New  York community and he was a very big supporter of the work that Greater NY Chamber of Commerce was doing with over 7000 business and partners throughout New York.

11:30 am International Partners, Nepalese American Foundation Consul General of Panama, Asian American Chamber of Commerce, Caribbean American Chamber. Many Chamber heads spoke about their chambers and what kind of services they were offering to their members through their chambers. Each one of the heads of the chambers, thanked Mr. Jaffe and his Greater NY Chamber of Commerce for giving them a platform of showcasing their work and programs they offer.

NOON State of NY’s Small Business, Governor Kathy Hochul Video Remarks. Governor Hochul was not able to attend in person due to her very busy schedule, she in return had attended Greater NY Chamber of Commerce events on many occasions and had kind words to say during her video remarks she sent. Thanking the Greater NY Chamber of Commerce of continuing to educate many businesses who are doing business during the COVID-19 Pandemic and if you need anything please don’t hesitate to reach out to my office and agencies to help immediately.

The Most important part of the Expo was the award ceremony, that honored many essential workers. It started off with Former NYPD Chief Terrence Monahan, who introduced each of the NYPD Officers who were given awards for their work and bravery. The following were honored with the Greater NY Chamber of Commerce, Awards: Sergeant Noa, Detective Vogel , Police officer Sparta, Police Officer Titus and police officer McDonald.

The Other Honoree’s included: National Guard Joy Chowdhury, NYC Health + Hospitals COVID Research Nurse Linda Bulone, New York Nurses Association (NYSA), representative Crystal Jennings, New York Fire Department, Firefighter Manny Troche “Hispanic Heritage Hero”, Food service award, presented to John Philips-The Mansion Owner for Best Quality Bone Broth.

Dr.Adal Hussain our Executive Producer for World Liberty TV, and founder of Humanitarians of the World Inc, was honored with the Greater NY Chamber of Commerce’s highest award The Humanitarian Award. Mr. Jaffe Greater NY Chamber of Commerce went on to say, I have known Dr. Abbey for over 20 years and we have attended many events together and worked on many projects helping people from all walks of life.

Dr. Abbey is a great Humanitarian who has been doing humanitarian work for over 44 years without taking a penny for his services. Since Covid-19, Dr Abbey and his organization, Humanitarians of the World Inc. Has distributed food and PPE to over seven thousand people throughout the Tri- state area.

Also Dr. Abbey organized the COVID-19 Champions awards you can view by clicking here.

Dr.Abbey went on to thank the Greater NY Chamber of Commerce and Mr Jaffe the President for honoring him with the chambers highest award. World Liberty TV, was the official Online TV of the Expo 2021.

About Greater New York Chamber of Commerce: The mission of the Chamber is to improve the business climate and quality of living in the New York Metropolitan Area for businesses, workers, residents and visitors. It provides valuable services to over 30,000 business and civic leaders who represent the backbone of the Greater New York business community.

Every day, the chamber helps small businesses and corporations grow and save money! Its staff handles hundreds of phone calls, mail requests, e-mail messages and business meetings. The Chamber has formed alliances with business leaders, trade associations, sister chambers, government agencies, civic officials & foreign dignitaries to accomplish its goals of business and community service.

The Chamber also promotes networking, business expos, educational forums and international trade events. It produces an economic development guide and hosts its world famous Internet site www.chamber.nyc (the official New York City domain). The chamber issues and stamps documentation for international trade exportation i.e.: (certificate of origins, free sales, bill of ladings and GMP’s).

Greater New York Chamber of Commerce is an approved New York State Not for Profit; recognized by the US Chamber of Commerce. It operates under Rule 501 C 6, as an Exempt Organization of the U.S. Internal Revenue Code. It also maintains a charitable fund to help assist local chambers, trade organizations and civic groups under IRS Rule 501 C 3 and a political action committee.

Membership Benefits:  Business Listing and linking on the World famous, Award winning Internet site www.chamber.nyc Monthly email blasts to our 30,000 plus database of influential business and civic leaders,  Member Referral Service,  E-News and Invitations, Membership Plaque, On-Line Classified, Listings in the Business Directory and  Economic Development Guide,  Networking and Educational Forums  NY Tourism Leads, Import/Export Documentation, Certificate of Origins, Free Sale, International Contacts,  Business Research Center, Advocacy and Representation, Free Prescription Discount Drug Cards and  Greater New York Chamber logo for your website.

About World Liberty TV: World Liberty Television (www.WorldLibertyTV.org) is the world’s fastest growing Multicultural Online TV station with over 27 channels, covering topics ranging from Fashion to Business, attending trade shows & conferences of all kinds. Find celebrity interviews, cultural events, and all types of humanitarian events. Watch exclusives on entertainment, politics, and sports, plus reviews on food & wine, on & off Broadway shows, and various Luxury items. We also review Hotels, Homes, Cars, Boats, and Art. We give you sneak peeks into items new on the market in Electronics, Jewelry, Clothing, Cosmetics, and Antiques. We also give you a look into topics Health & Medical Issues and Book Reviews.

We will showcase these topics on our World Liberty Television site with a multicultural understanding. When combined together, our group of producers, editors, videographers, webmasters, hosts, and consultants have a combined experience of over two hundred years.

See more in our World Liberty TV, Business Channels and blogs by clicking here.

Beautiful You Fashion Tour NYFW Events

The Beautiful You Fashion Tour is an international platform created to give independent fashion designers an opportunity to showcase their clothing brands on a global scale.  Aspiring models are also able to use our worldwide events as  way to gain experience and network in the fashion industry.  We generally take men, women, and kids (Ages 3+) to participate in these family oriented shows.

We feature a diverse group of fashion designers who are able to accommodate models of all shapes and sizes.  Our purpose is to spread the message of self love and to showcase the diversity in beauty.

Our mission is to serve those in the fashion and beauty industry and associated industries  by offering the opportunity to publish and maintain a powerful online presence on our website regardless of a user’s profession, experience level, geographic location, technical ability, or resources.   We have a well verse group of hard working professionals who utilize our website to expand their brand.  We proudly spread the message of self  love. We believe that beauty and talent comes in many forms.  We are here to provide a worldwide platform for you to use your God given talent.

Some of the best professionals in the industry including models, fashion designers, modeling agencies, photographers, hair stylists, makeup artists, and much more are part of the BeautifulMode community.

See exclusive interview with Mr. Debonair , founder and organizer of the Beautiful Mode community  and see many of his fashion designers showcasing there designs at New York Fashion Week 2021,in our World Liberty TV, Fashion Channel by clicking here.

Krispy Kreme opens Giant Mega Store at Times Square NYC

The flagship store opened in Sept 2020, also featured Krispy Kreme’s signature conveyor belt donut-making process, which you can salivate over at just about any of its full-size locations, in a new, immersive way.

You’ll be able to see workers mixing ingredients, follow batches of the fried dough rings as they pass under the glaze waterfall, and interact with digital experiences, too, the company said. The giant retail space will also be home to special Krispy Kreme merch.

But perhaps the most exciting part of the store, though — at least, for New Yorkers — is an exterior walk-up window for quick and convenient donut orders. On the other hand, succumbing to your late-night cruller cravings will be dangerously easy as a result.

“Our direction is to be the most loved sweet treat brand in the world,” Michael Tattersfield, CEO and president of Krispy Kreme, said in a statement. “In the most iconic city in the world, the Krispy Kreme Times Square Flagship will showcase our brand on the global stage and inspire customer wonder.”

Krispy Kreme already expects this Kreme-filled castle to serve more customers per year than any of its other locations around the world. So, uh, maybe stick with your cubicle if you want to be alone with your dozen.

The Dough Must Go On! Krispy Kreme celebrates the grand opening of its new 24-hour flagship on Broadway in New York City’s Times Square on Tuesday, Sept. 15, 2020, by turning on the world’s largest Hot Light – 15-feet tall and weighing 8,000 pounds – signaling that hot and fresh doughnuts are available for New Yorkers and visitors alike, all day and all night.

After much anticipation, Krispy Kreme today illuminated the world’s largest Hot Light – 15-feet tall and weighing 8,000 pounds – atop its new flagship location in Times Square, signaling that hot and fresh doughnuts are available for New Yorkers and visitors alike – all day and all night.

About Krispy Kreme Doughnut Corporation: Krispy Kreme Doughnut Corporation is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937.

Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has nearly 1,400 retail shops in 33 countries.

See More in our World Liberty TV, Food and wine channel and blogs  by clicking here.

TTPM Holiday Showcase Event NYC

TTPM, the leading video product reviewer for toys, baby toys & gear and pet products, unveiled their Holiday Most Wanted List via an online video this morning just prior to their annual TTPM 2020 Holiday Showcase event, being held live today in New York City.  New this year, the list is divided into four categories to select the hottest products in Entertainment, Learning and Active Play, Role Play & Imaginative Play, and Games & Activities.

In addition to the newly formatted list and online announcement, TTPM will host their live Holiday Showcase event following social distancing guidelines. Exhibiting companies will show off the newest toys for the holiday season, many never before seen.

Media, influencers, and parents eagerly await our annual Most Wanted List to see the hottest and most innovative toys. The new categories this year showcases trends we’re seeing across the industry, said Jim Silver, TTPM.

“We’re also very excited to be bringing the toy industry together for the first time since February with our live event.  We’ve worked hard to ensure strict social distancing guidelines are in place so that we can kick off the holiday season together.”

The TTPM editorial team reviews thousands of toys each year. The annual Most Wanted List comprises the top toys in demand for the holiday gift-giving season. TTPM uses a set of key criteria to create its Most Wanted List, including reviewing every item. Products that make the list are new, on-trend, high-performing, innovative, fun, buzzworthy, and available now or soon to consumers.

We had the pleasure of speaking to Jim Silver, Founder and President, of TTPM , we asked him what made him put on the TTPM showcase, he went on to say, we can’t be fearful , just sitting home, we need to do things , with all safety precautions in place, during C0VID-19.

Mr Silver also went onto say, Amazon, Target and Walmart will do double digit sales during the year, with toy sales. Also see exclusive interviews with many toy vendors exhibiting at TTPM Show case right here in our World Liberty TV, Games and Toy Channels and blogs by clicking here.

The Annual Toy Fair New York -Twenty Twenty

The 117th annual Toy Fair New York will open its doors to thousands of registered global play professionals to explore more than 440,000 net square feet of exhibit space filled with hundreds of thousands of toys, games, and youth entertainment products.

Toy Fair is produced by The Toy Association, Inc.™ – the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages.

The Toy Association’s 1000+ members account for approximately 90 percent of the annual U.S. domestic toy market of $28 billion.

The 117th annual Toy Fair New York opened its doors this morning at the Jacob K. Javits Convention Center in New York City, welcoming a sea of 25,000 global play professionals to see the hottest new toys, games, and youth entertainment products before they hit store shelves.

Taking place Saturday through Tuesday, February 22 to 25, the largest toy show in the Western hemisphere represents the passion and vitality of the North American toy marketplace and key toy markets from around the globe.

From manufacturers, distributors, importers, and sales agents, to retailers, licensors, inventors, and startups, the toy and play industry is at Toy Fair New York to scope out the hottest new trends, strike lucrative deals, and get hands-on access to brand-new and innovative products before anyone else.

See more about new Toy debuts and exclusive interviews with vendors in our World Liberty TV, Toy and Games review  channels by clicking here.

 

Street Fashion Week during NYFW Feb

Street Fashion Week is a platform created to celebrate the work of high end luxury Streetwear brands. Our seasonal fashion show feature designs from the season’s most innovative designers. With a direct to customer approach to traditional runway shows, we are the perfect platform for both brands and partners seeking to maximize their visibility during fashion week.

Street Fashion Week was designed to give both our audience and designers a creative way to communicate with one another.

Over the course of the event you’ll see the designer’s newest collection; Learn from our panel discussions, and Get to know our fashion designers in an intimate setting.

See more about New York Fashion Week Feb 2020, in our World Liberty TV, Fashion Channels and blogs by clicking here.

 

Fern Mallis Godmother of NY Fashion Week Honored at EMERGE Fashion Show

A curated showcase of African designers is set to rule the runway during New York Fashion Week next month as part of the EMERGE! A Fashion Runway Show. Now in its seventh year, Emerge! has teamed with Wearable Art Collective to curate the special presentation featuring both men’s and women’s wear, traditional African designs, jewelry, and hand-crafted shoes.

Founded by D. Williams Public Relations Group, Emerge! has become one of the top platforms for emerging designers to showcase their work during New York Fashion Week to a room full of retail buyers, fashion influencers, celebrities, top fashion editors and tastemakers. Hundreds of designer submissions are reviewed by an elite designer committee, which selects some of the top designers from around the world.

he Wearable Art Collective’s mission is to promote, strengthen, empower African designers & artisans. It strives to serve as good global citizens and provide a foundation to empower African designers.

This year’s featured designers include VanVorsh, Clarence Clottey, Orla Couture, Senyo Foli, Ohene Couture, Yetroselane Couture, Nyonuvi, Royal Dennis, Jesu Segun, Muggs Jewellery, Redeemer Jewellry, Lumiere, and Catou Designs.

In addition, Emerge! will present the Fashion Innovator Award to New York Fashion Week creator, Fern Mallis, in recognition of her worldwide influence and innovation in fashion. Past honorees have included Andre’ Leon Talley, Vogue contributing editor; Constance C.R. White, former ESSENCE Editor-in-Chief; Mikki Taylor, fashion icon; and legendary model Patricia Cleveland.

The fashion show will feature a red carpet and reception at 6pm with the presentation beginning at 7pm.

Fern Mallis, the Godmother of Fashion was honored with the The Fashion Innovator Award, Hailed as the award winning creator of New York Fashion Week, fern Mallis has been called an industry titan, fashion powerhouse, and the Godmother of fashion.

Widely credited with transforming New York Fashion Week into one of the big four fashion events on the international circuit, native New Yorker Fern Mallis is a celebrated fashion consultant. For ten years, from 1991-2001, she was executive director of the Council of Fashion Designers of America (CFDA), the country’s governing body of fashion designers and runway shows.In 1993,she started the initiative to organize a modern and centralized platform for American fashion designers to display their clothing and called the event  “Seventh on Sixth”.

A noted philanthropist, Mallis has spearheaded charity events and initiatives  that have  raised millions of dollars for organizations like Design Industries Foundation Fighting Aids (DIFFA) and the CFDA’S Fashion Targets Breast Cancer , which has raised more than $55 million to date.

See more about New York Fashion Week 2020, in our World Liberty TV, Fashion Channels and blogs by Clicking here.

NY Now Retail Renaissance Show & Surtex-2020

NY NOW is the best and largest market to source for design products!  You will experience an efficient and stimulating buying experience with a community that will engage you in fun events and features throughout the show including educational sessions, fashion runways and much more; all while you source the next big product for your store.

Accessories at NY NOW®: Source items to give your customer the products they need to “Complete the look”. This section offers classic and trend driven products in fine and fashion jewelry, leather goods, mens accessories, wearables, and more.

Artisan Resource at NY NOW®:Explore over 100 overseas artisan enterprises in this section – showcasing a curated collection along with custom design production capabilities at export terms from country of origin,Located on level 3.

Baby + Child at NY NOW®: This section presents a comprehensive collection of well-designed, innovative, sophisticated, functional and fun products for babies, toddlers, kids and their families.

See more vendors we showcased at the NYNOW 2020, in our World Liberty TV, Gift and Housewares channels and blogs by clicking here.

Dr Adal Hussain Knighted by Countess Nicholas Bobrinskoy in the Order of the Orthodox Knights of St. John

The Countess was born at a perilous time in Berlin, Germany before WWII. Her aristocratic family was forced to leave Russia before the 1917 Bolshevik Revolution or they would have been imprisoned and eventually killed. Being Russian in Germany was not advisable so once again her family was forced to move to France where she was brought up. Being subjected to persecution and turmoil at such a young age left a lasting imprint on the Countesses mind and heart.

The Countess studied in Paris receiving a degree- Magna Cum Laude from the Sorbonne. When her highly regarded father who was a renowned scholar, professor and writer was offered a position at Harvard the family moved to the USA.

Upon arriving in this country she worked as an interpreter for a highly respected French political VIP, taught at two colleges for several years and had two books published. She also was involved in social affairs as a member of the US social register. In her spare time she created the Russian Nobility Ball which was held at the Waldorf Astoria Hotel for many years.

Dr.Hussain, has been honored close to 400 times around the world for his service to humanity, he started at age 10 and been doing Humanitarian work around the world for over 42 years, and helping over a million people, kids, orphans, children with disabilities, homeless, needy and many more Humanitarian projects .He has not taken any money for his services with the 42 years he has been working as a humanitarian, as he says he does it for the love of God.

World Liberty TV, will the official media showcasing these humanitarian projects throughout World Liberty TV, Humanitarian Channels and blogs.

See more about World Liberty TV, Humanitarian Channel and Blogs by clicking here.

Exclusive Interview with Michael Phelps Greatest Olympian of all time

Michael Phelps (born June 30, 1985) is a retired American swimmer who holds the record for the most Olympics medals won by any athlete at 28, including 23 gold medals and 13 individual golds.

Phelps competed in his first Olympics at the age of 15, as part of the U.S. men’s swim team. He was the first American male swimmer to earn a spot on five Olympic teams and also made history as the oldest individual gold medalist in Olympic swimming history at the age of 28.

Michael Phelps has accumulated a total of 28 medals at the Olympic Summer Games in Athens, Beijing, London and Rio — 23 gold, three silver and two bronze — setting the record for the most medal wins by any Olympic athlete.

At the 2016 Olympic Games, he won one silver and five gold medals, becoming the oldest individual gold medalist in Olympic swimming history, as well as the first swimmer to win four consecutive golds in the same event, the 200-meter individual medley. Phelps has set 39 world records, the most of all time.

Although his teammate Ryan Lochte told media outlets that Phelps would be back in 2020, Michael Phelps confirmed to reporters that he was retiring following the 2016 Summer Olympics.

“I’ve been able to do everything I’ve ever put my mind to in this sport. And 24 years in the sport. I’m happy with how things finished,” he said.

“I’m ready to retire. I’m happy about it. I’m in a better state of mind this time than I was four years ago. And yeah. . .I’m ready to spend some time with (baby son) Boomer and (fiancee) Nicole.”

We had the pleasure of interviewing Michael Phelps at The Panasonic Press conference, at CES 2020 where he has formed a partnership with his Michael Phelps Foundation; see what he had to say to us.

Also see many more interviews with sports stars in our World Liberty TV, Sports Channel by clicking here.