Vendors in Partnership (VIP Awards) at Gotham Hall -2022

Celebrating Innovation, Empathy & Excellence among the Retail Solution Provider Community

The Vendors in Partnership (VIP) Awards are an industry celebration for the solution providers that are powering the retail ecosystem.

In addition to celebrating great solutions, the companies that are recognized are those that are willing to make changes that are meaningful in creating a better partnership with the retailers, increasing the success of all.

Vendors in Partnership is a new awards program created to recognize innovative retail solutions providers. Vicki Cantrell, the co-founder of the VIP Awards, told TotalRetail that she helped launch this awards program to recognize solutions providers that “help keep retail evolving, exciting and engaging for customers and industry professionals alike.”

“So many solution providers that support the retail industry not only understand the value of long-term relationships, they consider it part of their mission,” Cantrell said.

“We need to reward those companies, and demonstrate that this is the best future success measure for others that are still struggling to break out of the transactional mind-set.”

I was thrilled to learn that Phil [co-founder of the VIP Awards and founder and CEO of Retail Global Events and the Retail Orphan Initiative (Australia) Ltd.] and Vicki were bringing the Vendors in Partnership Awards to life because the retail industry at large has needed something like this for a long time.

There are so many valuable service providers, experiences, industry leaders and more that help keep retail evolving, exciting and engaging for customers and industry professionals alike to enjoy. Keeping this in mind, the VIP Awards are a fantastic way to bring recognition and respect to the those leading the way in helping to shape both the current landscape and future of retail.

World Liberty TV, was making its 16th Appearance at National Retail Federation (NRF), and covering the Vendors in Partnership (VIP Awards) for the first time. See exclusive interview with Vicki Cantrell, the co-founder of the VIP Awards in our World Liberty TV, Business Channels by clicking here.

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