BY: Liliana Rocio, Senior Editor For World Liberty TV
ZGuards, a sportswear performance company, has taken the compressive sports sleeve market to the next level with the introduction of the ZGuards SmartSleeve. This all-in-one sports sleeve, along with protecting the arm and stimulating muscles, is embedded with proprietary technology that allows users to scan the sleeve with their smartphone, tablet or watch for customizable online content. Along with its obvious benefits as a useful sports accessory, the SmartSleeve is also an innovative and engaging marketing tool as ZGuards is positioning the product as an effective way for brands to tell their story and engage their customers.
ZGuards demonstrated the SmartSleeve’s many benefits surrounded by New York Yankee greats including Rubén Sierra, at a product launch event at Yankee Stadium on July 25, 2017. Distinguished guests included original Shark Tank investor Kevin Harrington along with a host of CEOs, CMOs and other marketing professionals intrigued by the product’s possibilities as a marketing tool.
“Among the many advantages of the ZGuards SmartSleeve is the fact that marketers, as well as consumers, can use the sleeve to promote their business or themselves,” explained ZGuards Inventor/Founder Albert Spies at the product’s Yankee Stadium launch event. “The embedded technology is customizable in that the content that is displayed once the wearer runs their smartphone across the surface of the sleeve can be anything you want it to be. The possibilities for marketing and promotion are endless, and many have told me that wearing the sleeve has given them a feeling of power and confidence.”
Jacob the Jeweler, featuring a clientele that is literally a who’s-who of Hollywood stars, recently teamed with ZGuards as counter personnel at their locations, are wearing the SmartSleeve when presenting their jewelry collection to customers. After the interaction, the customers can wave their smartphones over the SmartSleeve that the jeweler is wearing and instantly download the entire Jacob the Jeweler product portfolio directly to their mobile device.
Craig Rizzieri, a representative of Jacob & Company, commented, “The innovative ZGuards SmartSleeve has served as an effective marketing tool for our product line, benefiting both the consumer and our brand. It allows us to express and promote our brand and our entire product portfolio like never before.”
Gaining an edge in today’s saturated marketplace is as difficult as it is essential and there is an increasing need for innovative new marketing solutions. The ZGuards SmartSleeve provides marketers with a fun and engaging way to connect with consumers and present their brands’ unique marketing story.
The Z Guards Marketing event took place at Yankee Stadium, Private suites ,where close to 100 guests were in attendance ,enjoying food and drinks and enjoying the Yankees play Cincinnati Reds and beat them 4-2 ,John Starks Former NY Knicks Player and Reuben Sierra Former Yankees player were in attendance to help promote the Zguards, other dignitaries included investors, friends and family members.
ZGuards is a forearm protective sleeve field-tested for more than 15 years by pros, such as Rubén Sierra and David Ortiz. Driven purely by the passion and energy of its founder, Albert Spies, the company has built its brand, sleeve by sleeve, relationship by relationship. A first responder to 911, it’s only fitting that Albert is a man who wears his heart on his sleeve. Having an illness as a result of his efforts in the immediate aftermath of 911 to protect others, he continued to build on ZGuards’ history of innovation, teaming with his son Christian, ZGuards CEO, to create the SmartSleeve. ZGuards is changing the game for the athletic sleeve category and now for promotional marketers as well.