NY NOW Winter 2024 Market, A Showcase of Innovation and Trends

BY: Liliana Rocio, Senior Editor for World Liberty TV

Elevating the experience for Brands, Designers, and Buyers, the bi-annual event kicks off in NYC February 2024.

Darryn Garson CEO Bluzen with his team members

The NY NOW 2024 Winter Market is gearing up for an iconic return to the Jacob Javits Center in New York, captivating global attendees from February 4 to 7, 2024.

Charly Uzcategui CEO terrart NYC

Renowned as the premier gift and home wholesale market show, this bi-annual event continues to serve as the ultimate hub for brands, buyers, and designers in the heart of New York City. NY NOW represents a beacon for the wholesale community and offers a space for exploration and innovation, where a diverse array of products including gifts, accessories, global design, home design, luxury lifestyle, toys, stationery, and more will take center stage.

Dr Abbey with Brad Nissen COO Dog by Dr Lisa

Designed to showcase the ever-evolving landscape of retail and commerce and offer attendees a unique opportunity to delve deeper into the industry, NY NOW will feature content and expert perspectives, engaging product installations, and immersive experiences.

Dr Abbey with Sisson Distribution Co Founder

This year, attendees can anticipate a multifaceted program that goes beyond traditional event offerings.

Dr Abbey with TFO Canada Co Founders & Members

“We’ve curated an immersive environment that not only honors our rich history but also introduces new and dynamic elements,” said Kim Mancuso-Telford, General Manager of NY NOW.

Dr Abbey with Kiyomi Dickinson of Dickinson Woodworking LLC

“Our focus remains centered on advancing the future of the industry while continuing to foster meaningful connections with our vibrant community. From captivating product showcases to thought-provoking seminars, we’re embracing the excitement and discovery that has defined and will continue to define NY NOW for another century to come!

Dr Abbey with Christian Berio of Fence Pot Co

We are honored to bring this iconic event back to NYC, and we can’t wait to share this momentous occasion with new and familiar faces.”

Dr Abbey with Fangzhen Wang & her Brother of ASNY Craft Factory

Celebrating a century of excellence, the Winter Market promises a variety of insightful discussions, hands-on workshops, and interactive demonstrations that will continue to push the boundaries of innovation and set the standard for shows to come:  

Josep Riera Founder of Soruka with Assistant

Insightful Discussions and Workshops: Attendees will delve into the ever-evolving landscape of retail and commerce through a series of thought-provoking discussions and hands-on workshops and explore intriguing topics such as ‘Understanding the New and Evolving Retail Consumer,’ ‘Leveraging Growth Categories,’ and more. 

Jules Greeneisen Founder & Designer GATHER Brooklyn

Interactive Demonstrations & Tours: Everyone is invited to immerse themselves in interactive demonstrations that cover a wide range of subjects, from sustainability in retail to the emergence of experiential shopping and the impact of social commerce. These sessions provide multiple avenues for immersion in the vibrant market atmosphere and the discovery of unique, inspiring products. 

KYNC Design Team

Onsite Activations: To further enrich the Winter Market experience, NY NOW is introducing exciting onsite activations. Attendees can participate in unique experiences like tastings, functional attendee lounges, and food and beverage events that promise to connect, engage, and inspire. 

L-R Joel Whittaker & Jarryd Burns of Narrative Lab MNML

Market Destinations: Beyond NY NOW’s three core categories, attendees are also invited to explore 4 Market Destinations that cater to different buying values and foster a greater sense of community among our partners.

Yanky Horowitz CEO Pop N Dulge Co

These destinations showcase the latest developments in design, innovation, and sustainability: Rising Artisans, Luxury Lifestyle, the Incubator Program, the Emerging Fine Jewelry Incubator Program, and International Pavilions.

L-R Shu and Ying of Ready Ready Instant to go nails

A Showcase of Emerging Brands: The Winter Market welcomes back the NY NOW Incubator, supporting brands under 5 years old. After hosting ~230 emerging brands last summer, attendees can anticipate an even more vibrant showcase this February.

Magzeal American LLC Co Members

The display will also introduce a new Incubator for Emerging Fine Jewelry Designers, showcasing NY NOW’s commitment to innovation and diversity within the wholesale community.

NY NOW 100 Years


The Winter Market will also host a series of cutting-edge activations including a celebratory Happy Hour to commemorate the show’s 100th anniversary of industry influence, a Professional Headshot Studio, and lounge experiences.

Michael Michaud Design Jewelry

The initiatives are proudly sponsored by tech partners like Didit, Kickfurther, and Payoneer, plus brand partners like Grace Farms. These collaborations underscore NY NOW’s dedication to providing an immersive, forward-thinking experience, molding the future of innovation and collaboration for the next century.

Maxx Yellin & his partner of PhunkeeTree Co

As the NY NOW 2024 Winter Market approaches, attendees have the opportunity to explore exhibitors and products on NY NOW Online, the integrated wholesale platform powered by Bulletin. Retailers, buyers, and attendees can download the exhibitor lists, build a must-see list, and buyer tools to promote their attendance with custom assets. 

NY NOW Winter 2024

It was very well attended show, buyers and vendors in attendance from all over the World in attendance.

Dguerson & Rose Henry Johnson Co-Founders Unplug & Unwind

About NY NOW: NY NOW is the largest gift, home, and accessories wholesale trade show in New York, where brands, buyers, and designers come twice per year to make the game-changing connections that supercharge their businesses. NY NOW and online wholesale marketplace partner, Bulletin, connect 4,000+ independent brands with 40,000+ U.S. and international buyers from independent stores, museums, department stores, bookstores, galleries, general gift shop, art & entertainment venues and many more.

Thousands in attendance

With 3 core sections across 35+ product categories, NY NOW encompasses home décor and tableware, gifts, accessories, jewelry, and so much more. Attendees can explore an extensive range of offerings, from stationery, eclectic gifts, and trending home décor to aromatherapy and fragrance, skincare, wellness, and fine jewelry, and even emerging categories such as sexual wellness and cannabis and psychedelics. The show promises the unrivaled thrill of in-person connection and endless discovery, and NY NOW Online, the integrated wholesale platform, makes ordering a breeze for thousands of buyers in attendance. It’s a true hybrid wholesale experience.

About Emerald: Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results.

Takayuki Onishi Founder The Right Underwear

See more of NY NOW Winter 2024 Market, A Showcase of Innovation and Trends, in our World Liberty TV, Gift and Houseware Channels by clicking here.

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