The first three Serafina Express locations will open in Manhattan: one at the intersection of Sixth Avenue and Eighth Street in Greenwich Village; the second at the corner of 22nd Street and Park Avenue South in Flatiron, and the third at 30 Broad Street on the corner of the New York Stock Exchange.
Ranging in size from 1,500- to 3,000-square-feet, each restaurant features a traditional Italian wood and marble counter, reminiscent of a Florentine pharmacy, and is anchored by a center island that has antique hand-painted ceramic dishes dangling from the ceiling. It also as an art wall, framed by the chain’s typical velvet yellow banquette seating. In addition, each Express location will feature its own eclectic design touches inspired by the neighborhood it serves.
Serafina fans will find their favorite dishes including homemade pastas like Ravioli Pomodoro, a variety of thin crust pizzas including the signature Alla Burrata, alla Mozzarella di Bufala as well Tartufo Nero Pizza, Italian paninis, seasonal salads and desserts such as Tiramisu. The restaurants will also serve Kimbo premium coffee, teas and assorted bottled beverages, fresh juices and a curated list of Italian beer and great wines.
Serafina Express partnered with Dallas-based restaurant technology innovator OneDine to allow guests to place orders via kiosk or smartphone. They may also customize their orders, pay and earn points with Serafina Express’s loyalty reward program.
Five locations of Serafina Express will eventually open at the intersection of Jackson Avenue and Queens Boulevard; One Gateway Center at Penn Station in Newark; the intersection of University Place and 12th Street; at 84th and Third Avenue; and 777 Third Avenue at 48th St.
Founded by Assaf and Fabio Granato in 1995, Serafina’s portfolio includes Serafina Fabulous Pizza, the flagship Serafina brand, Serafina Express, Cafe Serafina, Brasserie Cognac, Farinella Bakery and Bar Vitti. It has 46 locations across the eastern U.S. and in eight countries.
It was a great pleasure to be at the opening of their first Serafina express, grand opening at 30 broad street, great to interview Assaf and Fabio Granato , see ribbon cutting many guests in attendance and helping to celebrate Serafina express’s , first grand opening. See exclusive interview with both of of the owners, and hear their future plans, right here in our World Liberty TV, Food Review Channels by clicking here.
Vinexpo New York just a few weeks away, organizers have announced the final lineup of conferences, master classes and special features for North America’s leading international exhibition exclusively for the wine and spirits trade.
Led by some of the industry’s foremost experts, the show’s thought-provoking conference sessions will address the top issues impacting the world of wine and spirits while master classes will take a deep dive into particular varietals and wine regions around the world.
Wine Market will look at everything from the continued rise of rosé and sparkling wines to the potential impact of legal cannabis on the wine industry, while Role of Imports in the U.S. Market will investigate the impact of currency fluctuations and evolving consumer tastes on imported wine sales.
See Vinexpo New York’s vendor interviews in our World Liberty TV Food and Wine Channels and blogs by clicking here.
